Marketing Analytics Lead: Transform Data into Growth

Alaska Milk Corporation; Philippines; On-site; PHP 600,000 - 1,100,000; Full time

Job summary

Alaska Milk Corporation is seeking a highly analytical Data Analyst to join our Marketing team and turn complex data into actionable business insights. You will partner with Marketing, Insights, R&D, Finance, and Commercial teams to identify opportunities, influence decisions, and improve marketing effectiveness.

Responsibilities include leading the marketing analytics roadmap, translating data into business strategies, managing trackers, and collaborating with external agencies to embed

Qualifications

• Bachelor's degree in Statistics, Data Analytics, Marketing, Economics, Business, Psychology, or a related field.
• Proven experience in marketing analytics, consumer insights, business intelligence, market research, or related functions.
• Strong analytical and problem-solving skills with the ability to synthesize large and complex datasets.

Responsibilities

• Lead Marketing Analytics Strategy aligned with brand objectives.
• Translate data into actionable insights for marketing initiatives.
• Manage trackers and performance reporting across business, consumer, and retail.
• Collaborate with Marketing, Sales, R&D, Finance, and external agencies to embed insights into planning and execution.
• Identify growth opportunities and present evidence-based recommendations.

Skills

Analytical thinking

Problem solving

Communication

Education

Bachelor's degree in Statistics/Analytics (or related)

Tools

Excel

Power BI

Tableau

Job description

Alaska Milk Corporation is seeking a highly analytical Data Analyst to join our Marketing team and turn complex data into actionable business insights. You will partner with Marketing, Insights, R&D, Finance, and Commercial teams to identify opportunities, influence decisions, and improve marketing effectiveness.

Responsibilities include leading the marketing analytics roadmap, translating data into business strategies, managing trackers, and collaborating with external agencies to embed