Digital Analytics & CRM Insights Specialist

Cebu Pacific Air

Pasay

Hybrid

PHP 420,000 - 640,000

Full time

14 days+

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Benefits offered by this job

Free travel for you and family

Comprehensive healthcare coverage

Job summary

Cebu Pacific Air in Pasay City is seeking a Digital Analytics Specialist to join our Marketing & Customer Experience team. You will analyze data, translate requirements, and help shape customer journeys across our digital channels.

The role requires experience with Salesforce Marketing Cloud or similar CRM, data interpretation, and strong Excel/SQL skills. This is a probationary, hybrid position offering opportunities to influence campaigns and customer experiences.

Qualifications

Must have at least 1 year of experience with Salesforce Marketing Cloud or similar CRM.
Degree in Computer Science, Marketing or Communication.
Ability to interpret data and provide data-driven recommendations.
Proficient in Excel, Word and PowerPoint; knowledge of SQL/JavaScript/HTML is a plus.
Strong written and verbal communication and presentation skills.
Must have valid work authorization in the Philippines.

Responsibilities

Analyze, translate, and simplify requirements.
Manage, communicate, and document requirements.
Investigate issues and escalate to relevant groups.
Propose cost efficiencies in communications flow without sacrificing effectiveness.
Generate insights from data to understand Cebu Pacific customers.
Consolidate information into reports for management decision-making.
Present findings and follow up on action items.
Automate and test communication journeys and reporting.
Plan and conduct CMG-process improvement projects.
Conduct change impact analysis for changes.