Digital Analytics Specialist

Cebu Pacific Air; Pasay; Hybrid; PHP 420,000 - 640,000; Full time

Benefits offered by this job

Free travel for you and family

Comprehensive healthcare coverage

Job summary

Cebu Pacific Air in Pasay City is seeking a Digital Analytics Specialist to join our Marketing & Customer Experience team. You will analyze data, translate requirements, and help shape customer journeys across our digital channels.

The role requires experience with Salesforce Marketing Cloud or similar CRM, data interpretation, and strong Excel/SQL skills. This is a probationary, hybrid position offering opportunities to influence campaigns and customer experiences.

Qualifications

• Must have at least 1 year of experience with Salesforce Marketing Cloud or similar CRM.
• Degree in Computer Science, Marketing or Communication.
• Ability to interpret data and provide data-driven recommendations.
• Proficient in Excel, Word and PowerPoint; knowledge of SQL/JavaScript/HTML is a plus.
• Strong written and verbal communication and presentation skills.
• Must have valid work authorization in the Philippines.

Responsibilities

• Analyze, translate, and simplify requirements.
• Manage, communicate, and document requirements.
• Investigate issues and escalate to relevant groups.
• Propose cost efficiencies in communications flow without sacrificing effectiveness.
• Generate insights from data to understand Cebu Pacific customers.
• Consolidate information into reports for management decision-making.
• Present findings and follow up on action items.
• Automate and test communication journeys and reporting.
• Plan and conduct CMG-process improvement projects.
• Conduct change impact analysis for changes.

Skills

Salesforce Marketing Cloud

CRM platforms

Data analysis

Excel

SQL

JavaScript

HTML

Presentation skills

Education

Bachelor's degree

Tools

Marketing automation tools

CRM reporting tools

Job description

Job Description:

Department

Marketing

Employee Type

Probationary

Step into the forefront of the aviation industry with Cebu Pacific, a trailblazer in creativity and innovation in the Philippines. Our Marketing and Customer Experience team integrates a diverse range of disciplines including Customer Experience, Brand and Technology Marketing, Digital Media, Partnerships and Ancillaries, Corporate Communications, and Customer Care. At Cebu Pacific, marketing goes beyond promoting the latest seat sales—it’s about creating connections, building loyalty, and delivering experiences that passengers carry with them long after the flight has landed. Bring your unique and bold ideas to the team and be a moment maker in the ever-evolving field of Marketing & Customer Experience as a Digital Analytics Specialist . Visit our careers site to learn more about how your moment matters at Cebu Pacific: CEB Careers Site

Primary Responsibilities

• Analyze, translate, and simplify requirements
• Manage, communicate, document requirements
• Investigate issues, escalation issues to relevant groups
• Propose cost efficiencies in the communications flow without sacrificing effectiveness

Generate insights from data leading to a deeper understanding of Cebu Pacific customers

• Analyze data - statistical/financial, internal/external.
• Consolidate various information into cohesive reports for use in management decision-making.
• Present findings to the relevant group/s.
• Follow up on action items.

Understand and improve existing digital media and CRM processes

• Automate and test communication journeys as well as reporting.
• Plan, organize and conduct CMG- process improvement projects.
• Conduct change impact analysis to assess the potential implications of changes.

Basic Qualifications

• Must have at least 1 year of experience in Salesforce Marketing Cloud or other leading CRM platforms; familiarity with customer journey automation, campaign execution, and marketing technologies.
• Bachelor's degree in Computer Science, Marketing or Communication.
• Must be able to understand data, interpret insights, and make data-driven recommendations.
• Proficient in Microsoft Excel, Word, and PowerPoint; working knowledge of SQL, JavaScript, and HTML is an advantage.
• Strong written, verbal, presentation, and interpersonal skills with the ability to translate business requirements into actionable solutions.
• Must have a valid work visa or legal authorization to work in the Philippines.

Why Join Us

• We are the first Great Place to Work ® certified airline in Southeast Asia.
• We have been recognized as Best Employer Brand on LinkedIn for three consecutive years.
• We are named among Philippines' Best Places to Work by BusinessWorld.
• Be part of a forward-thinking team that values innovation and continuous improvement.
• Play a key role in developing and nurturing the talents that drive our success.
• Enjoy unique employee perks such as free travel for you and your family. Expanded coverage to common law partners and same sex partners!
• Be assured of a comprehensive healthcare coverage upon hire.

Note: This position is for an Individual Contributor and will be based in Pasay City, Metro Manila but currently follows a hybrid workplace flexibility arrangement.

Your moment matters. Be a Moment Maker!

Experience Range Range (Years)

2 - 3 years