Data-Driven Ecommerce Growth Lead

Primer Group of Companies; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Primer Group of Companies is seeking a data-driven Retail E-Commerce Marketing Manager to lead end-to-end digital customer journeys across e-commerce channels, bridging acquisition, retention, and omnichannel retail experiences. The role collaborates with external agencies, advances first‑party data strategies, and continuously optimizes performance to drive sustainable growth.

You will transform consumer behavior insights into actionable marketing tactics and leverage modern retail technology

Qualifications

• 4+ years in e-commerce, digital marketing, or customer lifecycle management.
• Platform expertise with modern e-commerce platforms (Shopify Plus, Salesforce Commerce Cloud, Magento).
• Advanced GA4, attribution tools, and data visualization (Looker Studio/Tableau).
• Proven agency management experience and vendor governance.
• Strong digital & omnichannel mindset and knowledge of retail dynamics.

Responsibilities

• Paid media performance management across Meta, Google, TikTok, and Retail Media Networks.
• Define a long-term organic growth strategy with content and technical teams.
• Develop and scale affiliate partnerships and referral programs.
• Directly manage agencies, freelancers, and e-commerce enablers to meet KPIs.
• Support CRM & email/SMS marketing and lifecycle campaigns.
• Segment databases to design targeted retention campaigns and improve LTV.
• Collaborate on Offline-to-Online loyalty integration with retail ops.
• Run CRO with structured A/B testing on landing pages and PDPs.
• Analyze marketing analytics, attribution, and trends for optimization.
• Grow first-party data through acquisition programs and loyalty initiatives.

Skills

E-commerce marketing

CRM & lifecycle

Growth strategy

GA4 analytics

Agency management

Omnichannel mindset

Job description

Primer Group of Companies is seeking a data-driven Retail E-Commerce Marketing Manager to lead end-to-end digital customer journeys across e-commerce channels, bridging acquisition, retention, and omnichannel retail experiences. The role collaborates with external agencies, advances first‑party data strategies, and continuously optimizes performance to drive sustainable growth.

You will transform consumer behavior insights into actionable marketing tactics and leverage modern retail technology