Insights, Research & Data Analytics Executive | ONSITE (A-AEG)

Sourcefit Philippines, Inc.; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Sourcefit Philippines, Inc. seeks a Marketing Analytics Specialist to join a UAE-hq marketing shared-services capability in Manila.

You will translate market and audience insights into practical performance metrics, dashboards and reports that support decision-making across groups and portfolio companies. You will conduct desk research, manage data quality, and collaborate with stakeholders across time zones to forecast, segment and benchmark campaigns.

Qualifications

• Bachelor’s degree in a relevant analytics/marketing field or equivalent.
• Strong written and spoken English required.
• Minimum 3 years in marketing analytics, market research or BI with stakeholder presentation experience.

Responsibilities

• Conduct desk research on markets, audiences, competitors and needs across the group.
• Collect and validate performance data from GA4, dashboards and CRM systems.
• Build dashboards and recurring reports for reach, engagement, leads and ROI.
• Translate analysis into charts and recommendations for marketing managers and stakeholders.

Skills

Marketing analytics

Market research

Business intelligence

Stakeholder presentation

SQL

Excel

Data visualization

English proficiency

Education

Bachelor's degree in Analytics/Statistics/Economics/Marketing Research/Business

Tools

Power BI

Tableau

GA4

Advertising platform analytics

CRM analytics tools

Survey tools

SQL

Excel

Dashboard design tools

Job description

Job Overview

Our client is an Abu Dhabi-based holding company with a diversified portfolio spanning strategic industries. The organisation is building a marketing shared-services capability in the Philippines to support its group and portfolio companies. Turn market, audience and campaign information into clear analysis that helps the group and portfolio companies make better marketing decisions. Use digital, advertising, social, web/app and CRM platforms to assess performance; support research projects; maintain reliable data and reporting; and communicate findings in a practical, decision-ready way.

Job Details

Work set up: Onsite – Eastwood, Quezon City

Schedule: Monday–Friday | 9:00 AM–6:00 PM UAE time (GST, UTC+4)

Holiday: UAE holidays

Responsibilities

Market & Audience Research

• Conduct desk research on markets, sectors, competitors, audiences, customer needs and relevant developments across the group priority businesses.
• Support surveys, interviews, focus groups and other research activities, including questionnaire setup, fieldwork coordination and data quality checks.
• Summarise findings, implications and open questions in concise reports and presentations.

Marketing Performance Analytics

• Collect and validate performance data from platforms including GA4, advertising and social channel dashboards, CRM systems, web/app analytics and campaign tracking, using agreed definitions and reporting templates.
• Build and update dashboards and recurring reports that combine platform data to assess audience, reach, engagement, leads, conversions, costs and return on investment across digital activity.
• Analyse campaign results, channel performance, customer journeys and trends; identify drivers, anomalies and opportunities for improvement.

Data Quality & Governance

• Maintain data dictionaries, source notes, tracking documentation and dashboard definitions to support consistent reporting.
• Check data for completeness, accuracy, duplication and unusual movements; document limitations and elevate issues.
• Handle customer, research and commercial information responsibly and follow applicable privacy and access controls.

Decision Support

• Translate analysis into clear charts, findings and recommendations for marketing managers and portfolio stakeholders.
• Support forecasting, segmentation, benchmarking and test-and-learn plans as requested by the Abu Dhabi HQ manager.

Qualifications

• Bachelor’s degree in Analytics, Statistics, Economics, Marketing Research, Business or a related field preferred.
• Strong written and spoken English required.
• At least 3 years of experience in marketing analytics, market research, business intelligence or a related analytical role. Experience presenting findings to non-technical stakeholders is required.

Technical Skills

• Advanced Excel and data visualisation
• Power BI or Tableau
• GA4 and advertising platform analytics
• Social, web/app and CRM analytics
• Survey and research tools
• Segmentation and campaign analysis
• SQL is an advantage
• Dashboard design and presentation
• Data quality and privacy practices

Core Competencies

• Ownership and accountability for quality, accuracy and follow-through.
• Clear written and verbal communication and confidence working across cultures and time zones.
• Strong organisation, prioritisation and attention to detail.
• Collaborative stakeholder service and constructive response to feedback.
• Curiosity, learning agility and responsible adoption of data, digital tools and AI.
• A curious, analytical thinker who is comfortable working with imperfect data, checks assumptions and explains what the findings mean for business decisions.