Adobe Target (Software Engineer)

Bravissimo Resourcing Inc.; Taguig; Hybrid; PHP 669,600 - 892,800; Full time

Benefits offered by this job

Performance Bonus

Incentives

13th Month Pay

Paid Holidays

Job summary

A leading marketing services provider in Taguig is seeking a Campaign Manager with at least 3 years of experience in a customer-facing IT environment. The successful candidate will lead campaign management, utilizing Adobe Marketo Engage to drive strategies while mentoring teams to enhance productivity. Responsibilities include managing project timelines, collaborating with stakeholders, and ensuring high-quality campaign execution. This role requires strong communication skills and the ability to thrive in a fast-paced environment. The position is hybrid with full-time commitments.

Qualifications

• Minimum 3 years’ experience in a customer-facing environment in IT or equivalent coursework.
• Knowledge of metrics for email campaigns and their implications.
• Understanding marketing strategy focusing on targeting and segmentation.

Responsibilities

• Provide a strategy viewpoint using data optimization and campaign results.
• Lead and coach the campaign management team on-shore and off-shore.
• Ensure successful campaign execution by collaborating with the technical lead.
• Manage resource utilization and project delivery from scoping to deployment.
• Mentor project resources to improve campaign productivity.

Skills

Experience with Adobe Marketo Engage

Strong written and verbal communication skills

Understanding of email marketing practices

Leadership skills

Database creation and maintenance

Education

Bachelor’s Degree

Job description

Hybrid - Taguig 3-5 Yrs Exp Bachelor Full-time

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Job Description

Employee Recognition and Rewards

Performance Bonus, Incentives

Government Mandated Benefits

13th Month Pay, Pag-Ibig Fund, Paid Holidays

Responsibilities:

• Provide a point of view about the strategy using date optimization and campaign results
• Work closely with the Teams involved in a Campaign, such as creative, data, and campaign production team
• Translate the Business requirement, into the strategy tactics to the production Team.
• Coordinates campaign timelines for the client and manages client expectations throughout delivery.
• Collaborates with Campaign Technical Lead to ensure successful campaign execution.
• Key participant in weekly, monthly, and quarterly client meetings sharing performance reporting.
• Leads, and coaches the campaign management and operations team on-shore and off-shore with shared focus on growth of existing skillset.
• Recognizes opportunities for expansion of existing services and/or potential for new services; leverages SMEs (Subject Matter Expert) across the organization to aid in sales opportunities.
• Evaluates and streamlines business processes to maximize efficiency and effectiveness as it relates to campaign operations and execution.
• Participates in strategic planning meetings with the client and other stakeholders providing feedback and suggestions around marketing automation platform campaigns implementation, and digital marketing best practices adoption.
• Manages resource utilization and forecasting demand; prioritizing based on client’s business goals.
• Manage the project from scoping and requirements stage through deployment for an end-to-end Campaign process.
• Escalate issues to management which cannot be resolved at the program/project level.
• Ensure resolution of project issues, risks, and/or conflicts and appropriately communicate to stakeholders about status and risks identified and the way to mitigate them.
• Take responsibility for end-to-end campaign delivery, ensuring timely delivery of high-quality project deliverables through effective team communications and focus on quality including but not limited to all change requests.
• Ensure that the project team follows all quality assurance processes, including periodic reviews and transitions.
• Mentor and provide guidance to project resources to continually improve campaign productivity. Drive/evaluate estimates by deliverable and work with teams to optimize and reduce overall estimates.
• Proactively assign work and provide instructions, advice and technical/business leadership and guidance to project staff; review work in progress in a timely manner and assess completed work for accuracy, required results and quality.

Qualifications:

• Bachelor’s Degree is required
• Experience working with Adobe Marketo Engage including building and/or executing campaigns of varying complexities.
• Understanding of leading practices in email marketing.
• Knowledge of different metrics available for email campaigns and what each one means.
• Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive the desired business outcomes.
• Understanding of marketing strategy with strong background in targeting, segmentation, test/control design, and campaign analytics/reporting.
• Minimum 3 years’ experience in a customer-facing environment in the information technology industry or its equivalent coursework.
• Data Base creation and maintenance.
• Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
• Strong leadership skills and an ability to lead across a team of marketing services and campaign execution professionals.
• Comfortable leading a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.
• Ability to evaluate concepts and present recommendations to senior leadership.