Marketing Data & Insights Analyst

iSupport Worldwide; Eastern Manila District; Remote; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Above-industry salary package and INCs

Comprehensive HMO benefits and life 보험

Free learning and development courses

Dynamic company events

Opportunities for promotion

Free meals and snacks

Job summary

iSupport Worldwide is seeking a seasoned Marketing Data & Insights Analyst to lead executive-level analytics initiatives, design measurement methodologies, and deliver data-driven insights to influence business decisions. You will own marketing analytics, Power BI dashboards, semantic data models, and ROI attribution while partnering with senior stakeholders.

You will guide end-to-end analytical projects, establish reporting standards, and govern data models and KPI frameworks to support

Qualifications

• 7+ years of experience in analytics, business intelligence, or data analytics roles.
• At least 3 years in marketing analytics supporting campaign measurement and attribution.
• Expert-level SQL for complex querying and data modeling.
• Expertise in Power BI solutions including semantic models and dashboards.
• Advanced knowledge of DAX and scalable measure development.
• Proficiency in Python or R for advanced analytics; PySpark is a plus.
• Experience with Databricks, Spark, or similar cloud analytics platforms.
• Hands-on with GA4 and HubSpot data integration and attribution analysis.
• Ability to validate analyses, own outputs, and communicate with executives.
• Strong communication and stakeholder management skills.

Responsibilities

• Lead end-to-end analytical projects and translate questions into insights.
• Define analytical methodologies, reporting standards, and truth sources.
• Design and govern marketing data models, semantic layers, and KPI frameworks.
• Maintain QA, validation, reconciliation, and accuracy standards.
• Review and certify analyses, reports, and dashboards.
• Design and implement campaign measurement and year-over-year methods.
• Build executive Power BI dashboards focusing on lead generation and ROI.
• Perform advanced analytics including audience segmentation and propensity modeling.
• Present findings and defend methodologies to executives.
• Partner with marketing leaders on lifecycle initiatives and digital funnel optimization.
• Support migration to Databricks lakehouse architecture and reporting changes.
• Define data collection requirements for reliable attribution and tracking.
• Maintain data governance, documentation, and reproducibility across analytics assets.

Skills

Marketing analytics

SQL

Power BI

DAX

Python

R

Databricks

GA4

HubSpot

AI tools

Education

Bachelor's degree in Analytics

Statistics

Business Intelligence

Tools

Databricks

Spark

Power BI

GA4

HubSpot

PySpark

Job description

Work Schedule: US Working Hours / Night Shift
Work Location: Cyberscape Alpha, Ortigas Center, Pasig City (Remote)

What is your mission?

We are looking for a highly experienced Marketing Data & Insights Analyst to lead executive-level marketing analytics initiatives, design measurement methodologies, and deliver data-driven insights that influence business decisions. The role will own marketing analytics, Power BI dashboards, semantic data models, campaign performance reporting, ROI analysis, attribution measurement, and advanced analytics projects while partnering closely with senior stakeholders.

You will provide the best service to our partner brands by performing these tasks:

• Lead end-to-end analytical projects by translating complex business questions into actionable insights and validated recommendations for senior stakeholders.

• Define analytical methodologies, assumptions, reporting standards, and sources of truth for business‑critical marketing decisions.

• Design, develop, and govern marketing data models, semantic layers, KPI frameworks, channel mappings, and reporting classifications.

• Establish and maintain quality assurance, validation, reconciliation, and accuracy standards across all marketing analytics deliverables.

• Review and certify the accuracy of marketing‑related analyses, reports, dashboards, and insights produced by cross‑functional teams.

• Design and implement campaign measurement frameworks, incrementality testing, holdout testing, and year‑over‑year performance methodologies.

• Build and maintain executive‑level Power BI dashboards, reports, and semantic models focused on lead generation, conversion, retention, campaign effectiveness, and ROI.

• Perform advanced analytics including audience segmentation, customer clustering, survey analysis, propensity modelling, and performance forecasting.

• Present findings, insights, and recommendations directly to executive stakeholders and confidently defend methodologies, assumptions, and conclusions.

• Partner with marketing leaders on initiatives such as lifecycle marketing, customer re‑engagement strategies, referral programme analysis, and digital funnel optimisation.

• Support marketing analytics platform modernisation initiatives, including migration to Databricks lakehouse architecture and reporting transformation efforts.

• Define marketing technology data collection requirements and ensure reliable attribution, engagement tracking, and performance measurement capabilities.

• Maintain rigorous data governance, documentation, auditability, and reproducibility standards across all analytical assets.

Who are we looking for?

• Bachelor's degree in a relevant discipline such as Analytics, Data Science, Statistics, Mathematics, Business Intelligence, Computer Science, or a related field.

• Minimum 7+ years of experience in analytics, business intelligence, or data analytics roles.

• At least 3 years of dedicated marketing analytics experience supporting campaign measurement, attribution analysis, channel performance evaluation, and marketing spend optimisation.

• Expert‑level proficiency in SQL for complex querying, data modelling, data validation, and warehouse analytics.

• Expert‑level experience designing and building complete Power BI solutions, including semantic models, reporting layers, dashboards, and enterprise reporting structures.

• Advanced expertise in DAX, including filter context, context transition, and scalable measure development.

• Strong experience with marketing analytics methodologies, including attribution modelling, campaign measurement, incrementality testing, A/B testing, holdout testing, matchback analysis, and reporting governance.

• Proficiency in Python or R for advanced analytics, automation, modelling, and data analysis; PySpark experience is an advantage.

• Experience working with Databricks, Spark, or comparable cloud‑based analytics platforms is highly preferred.

• Hands‑on experience with Google Analytics 4 (GA4) and HubSpot, including data integration, attribution analysis, and reporting.

• Familiarty with Hightouch: MarTech platform

• Demonstrated ability to validate, review, and take full accountability for analyses and outputs generated using AI‑assisted tools.

• Strong verbal and written communication skills with the ability to communicate effectively with executive‑level stakeholders.

• Excellent analytical thinking, stakeholder management, problem‑solving, and business partnering capabilities.

• Ability to work independently, manage ambiguous requirements, and deliver high‑quality outputs in a fast‑paced environment.

• Strong attention to detail, commitment to data accuracy, and dedication to maintaining governance and documentation standards.

Company Perks:

• Above‑industry salary package and incentives

• Comprehensive HMO benefits and life insurance from day 1

• Free learning and development courses for your personal and career growth

• Dynamic company events

• Opportunities for promotion

• Free meals and snacks