Insights, Research & Data Analytics Executive

Sourcefit; Quezon City; On-site; PHP 700,000 - 1,100,000; Full time

Benefits offered by this job

On-site work in Eastwood, Quezon City

Job summary

Sourcefit is seeking a Marketing Analytics professional to join the UAE-based holding group's marketing analytics team from the Philippines, on-site in Eastwood, Quezon City. You will convert market and audience data into actionable insights using GA4, Power BI/Tableau, and CRM analytics.

Responsibilities include desk research, building dashboards, forecasting support, and presenting findings to stakeholders across time zones. A Bachelor’s degree and 3+ years in analytics are preferred.

Qualifications

• Bachelor’s degree in Analytics, Statistics, Economics, Marketing Research, Business or related field preferred.
• Strong written and spoken English required.
• At least 3 years of experience in marketing analytics, market research, business intelligence or related analytical role; experience presenting findings to non-technical stakeholders is required.

Responsibilities

• Conduct desk research on markets, sectors, competitors, audiences and customer needs across group priority businesses.
• Support surveys, interviews and other research activities, including questionnaire setup and data quality checks.
• Summarise findings in concise reports and presentations for stakeholders.
• Collect and validate performance data from GA4, advertising, social dashboards, CRM and web analytics.
• Build dashboards and recurring reports to assess reach, engagement, leads and ROI across digital activity.
• Translate analysis into clear charts, findings and recommendations for marketing managers and portfolio stakeholders.
• Support forecasting, segmentation and test‑and‑learn plans as requested by Abu Dhabi HQ manager.

Skills

English communication

Analytical thinking

Stakeholder communication

Education

Bachelor’s degree in Analytics, Statistics, Economics, Marketing Research, Business or related field

Tools

Power BI

Tableau

GA4

SQL

Excel

Job description

Job Overview

Our client is an Abu Dhabi-based holding company with a diversified portfolio spanning strategic industries. The organisation is building a marketing shared-services capability in the Philippines to support its group and portfolio companies. Turn market, audience and campaign information into clear analysis that helps the group and portfolio companies make better marketing decisions. Use digital, advertising, social, web/app and CRM platforms to assess performance; support research projects; maintain reliable data and reporting; and communicate findings in a practical, decision-ready way.

Job Details

Work set up: Onsite – Eastwood, Quezon City

Schedule: Monday–Friday | 9:00 AM–6:00 PM UAE time (GST, UTC+4)

Holiday: UAE holidays

Responsibilities

Market & Audience Research

• Conduct desk research on markets, sectors, competitors, audiences, customer needs and relevant developments across the group priority businesses.
• Support surveys, interviews, focus groups and other research activities, including questionnaire setup, fieldwork coordination and data quality checks.
• Summarise findings, implications and open questions in concise reports and presentations.

Marketing Performance Analytics

• Collect and validate performance data from platforms including GA4, advertising and social channel dashboards, CRM systems, web/app analytics and campaign tracking, using agreed definitions and reporting templates.
• Build and update dashboards and recurring reports that combine platform data to assess audience, reach, engagement, leads, conversions, costs and return on investment across digital activity.
• Analyse campaign results, channel performance, customer journeys and trends; identify drivers, anomalies and opportunities for improvement.
• Data Quality & Governance
• Maintain data dictionaries, source notes, tracking documentation and dashboard definitions to support consistent reporting.
• Check data for completeness, accuracy, duplication and unusual movements; document limitations and elevate issues.
• Handle customer, research and commercial information responsibly and follow applicable privacy and access controls.

Decision Support

• Translate analysis into clear charts, findings and recommendations for marketing managers and portfolio stakeholders.
• Support forecasting, segmentation, benchmarking and test‑and‑learn plans as requested by the Abu Dhabi HQ manager.

Qualifications

• Bachelor’s degree in Analytics, Statistics, Economics, Marketing Research, Business or a related field preferred.
• Strong written and spoken English required.
• At least 3 years of experience in marketing analytics, market research, business intelligence or a related analytical role. Experience presenting findings to non-technical stakeholders is required.

Technical Skills

• Advanced Excel and data visualisation
• Power BI or Tableau
• GA4 and advertising platform analytics
• Social, web/app and CRM analytics
• Survey and research tools
• Segmentation and campaign analysis
• SQL is an advantage
• Dashboard design and presentation
• Data quality and privacy practices

Core Competencies

• Ownership and accountability for quality, accuracy and follow-through.
• Clear written and verbal communication and confidence working across cultures and time zones.
• Strong organisation, prioritisation and attention to detail.
• Collaborative stakeholder service and constructive response to feedback.
• Curiosity, learning agility and responsible adoption of data, digital tools and AI.
• A curious, analytical thinker who is comfortable working with imperfect data, checks assumptions and explains what the findings mean for business decisions.