CVM Campaign Strategist

Smart Communications, Inc.; Makati; On-site; PHP 400,000 - 600,000; Full time

Job summary

Smart Communications, Inc. is seeking a Campaign Manager to design and execute personalized campaigns for existing customers using segmentation and predictive models.

You will develop testing strategies and optimize communications across multiple channels to maximize engagement and conversions. The role involves mapping customer journeys, ensuring campaigns align with business opportunities, and conducting pre/post quality audits to ensure error-free execution.

Qualifications

• Must have project or program management experience.
• Strong marketing analytics skills.
• Experience with telco or FMCG distribution methodology.
• Experience configuring Campaign and Customer Profiling Tools.

Responsibilities

• Design and deliver timely, relevant, personalized campaigns to existing customers that are founded on segmentation and predictive models to drive engagement, response and conversion.
• Develop testing strategies for all aspects of CVM to ensure the most effective approach for the campaign
• Optimize communication plans by leveraging on existing omni-channels
• Customer journey mapping analyzing touchpoints within the organization and maximizing commercial opportunities
• Oversee broadcast requests and campaign plans to eliminate redundant or conflicting offers and overlap on target segments.
• Pre and post quality audit of campaigns to ensure error-free execution
• Measure key performance metrics for all campaigns including success rate, timeliness, defects and efficiencies
• Ensure the database is exposed and segmented effectively for targeted marketing activities and post analysis.

Skills

Project/Program Management

Marketing and Analytics

Telco or FMCG Distribution Methodology

Campaign & Customer Profiling Tools

Education

Graduate of any 4-year course

Tools

Campaign Tools

Customer Profiling Tools

Job description

Smart Communications, Inc. is seeking a Campaign Manager to design and execute personalized campaigns for existing customers using segmentation and predictive models.

You will develop testing strategies and optimize communications across multiple channels to maximize engagement and conversions. The role involves mapping customer journeys, ensuring campaigns align with business opportunities, and conducting pre/post quality audits to ensure error-free execution.