CRM Campaign Lead - Hybrid & Data-Driven

SVEN - The Digital 1st Agency; Philippines; Hybrid; PHP 420,000 - 640,000; Full time

Benefits offered by this job

HMO

Life insurance

Training programs

Flexible leave

Job summary

SVEN - The Digital 1st Agency seeks a Campaign Specialist to lead daily CRM operations, planning, executing, and optimizing campaigns across email, SMS, in-app, and web assets to drive engagement and loyalty.

You will build audience segments, implement personalization strategies, monitor KPIs, report on performance, and collaborate with strategy, data, and product teams to ensure alignment with brand goals in a hybrid work setup.

Qualifications

• Experience planning, executing and optimizing CRM campaigns.
• Strong segmentation and personalization skills.
• Proficiency with analytics tools and data-driven decision making.
• Ability to collaborate with cross-functional teams.
• Willing to work in a hybrid setup.

Responsibilities

• Manage end-to-end CRM campaign execution across channels.
• Maintain daily campaign schedules and troubleshoot delivery issues.
• Collaborate with creative, data, and product teams to align assets and messaging.
• Manage third-party CRM partners and vendors as needed.
• Monitor KPIs and provide actionable insights.

Skills

CRM campaigns

Data analysis

Stakeholder comms

Segmentation

Personalization

A/B testing

Hybrid work

Tools

Google Analytics

Power BI

SQL

Tableau

Job description

SVEN - The Digital 1st Agency seeks a Campaign Specialist to lead daily CRM operations, planning, executing, and optimizing campaigns across email, SMS, in-app, and web assets to drive engagement and loyalty.

You will build audience segments, implement personalization strategies, monitor KPIs, report on performance, and collaborate with strategy, data, and product teams to ensure alignment with brand goals in a hybrid work setup.