CVM Lifecycle Campaign Lead – B2B Telco (AU)

Manatal; Taguig; Hybrid; PHP 1,800,000 - 2,900,000; Full time

Benefits offered by this job

Competitive rewards

Healthcare coverage on day one

Performance bonuses

Career growth

Job summary

MicroSourcing is building a new CVM team in the Philippines to support an Australian telco client. We seek a CVM Lifecycle Campaign Associate Manager who will own end-to-end campaigns—from planning through execution, tracking, and reporting—driving data-driven targeting and personalisation.

You will collaborate with onshore stakeholders and cross-functionally with GTM, Product, Sales Enablement, Data & Analytics, CRM, and Legal, ensuring approvals and delivering measurable performance

Qualifications

• 8+ years in campaign management, marketing operations, or lifecycle marketing.
• Experience in Telco, SaaS, or B2B technology environments preferred.
• Strong ability to write structured briefs, reports, and marketing docs.
• Solid data handling skills (Excel or similar) including segmentation and QA.
• Understanding of targeting, personalisation, and lifecycle journeys.
• Familiarity with marketing automation tools (Marketo, SFMC).
• Ability to translate performance data into actionable insights.
• Excellent written communication and high attention to detail.

Responsibilities

• Own end-to-end campaign delivery—from planning to execution and reporting.
• Collaborate with cross-functional teams to define objectives, targeting, and messaging.
• Prepare briefs for agencies/internal teams (CRM/Marketo).
• Manage campaign calendars, timelines, and assets version control.
• Validate audience data; ensure data accuracy and compliance.
• Analyze performance metrics and provide insights and recommendations.

Skills

Campaign management

Marketing operations

Lifecycle marketing

Data handling (Excel)

Marketing automation (Marketo)

Salesforce Marketing Cloud

Stakeholder collaboration

Ownership/autonomy

Tools

Marketo

Salesforce Marketing Cloud

Job description

MicroSourcing is building a new CVM team in the Philippines to support an Australian telco client. We seek a CVM Lifecycle Campaign Associate Manager who will own end-to-end campaigns—from planning through execution, tracking, and reporting—driving data-driven targeting and personalisation.

You will collaborate with onshore stakeholders and cross-functionally with GTM, Product, Sales Enablement, Data & Analytics, CRM, and Legal, ensuring approvals and delivering measurable performance