CRM Campaign Specialist: Engagement & Retention Lead

SVEN - The Digital 1st Agency

Quezon City

Hybrid

PHP 400,000 - 700,000

Full time

4 days ago

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Benefits offered by this job

HMO

Life insurance

In‑house training programs

SCRUM/Agile practices

Job summary

SVEN - The Digital 1st Agency is seeking a Campaign Specialist to lead daily CRM operations, planning, executing, and optimizing campaigns across channels. You will collaborate with creative, data, and product teams to ensure assets, targeting, and messaging align with business goals and brand guidelines.

You’ll build audience segments, implement personalization strategies, monitor performance, and report on KPIs.

Qualifications

Excellent written and verbal communication skills.
Strong organizational and time management skills.
Highly detail‑oriented with accuracy and quality in execution and reporting.
Strong analytical and critical thinking skills with data interpretation ability.
Demonstrated initiative and ownership, able to drive projects to completion.
Familiarity with data analysis tools such as Google Analytics, Power BI, Tableau, SQL, or similar.

Responsibilities

Manage end‑to‑end CRM campaign execution across email, SMS, in‑app, web and app assets.
Build audience segments and implement personalization strategies.
Track KPIs and provide actionable insights to improve ROI and retention.
Collaborate with cross‑functional teams to align CRM efforts with goals.
Continuously optimize campaigns and stay updated on industry practices.