General Trade Retail Manager (FMCG)

PM Consulting; Metro Manila; On-site; PHP 1,339,000 - 2,009,000; Full time

Job summary

PM Consulting is seeking a General Trade Retail Manager (FMCG) to lead channel strategies and growth initiatives across priority channels. The role emphasizes data-driven decision making, cross-functional collaboration, and strategic planning to strengthen in-store visibility and shopper conversion.

The candidate will design tactical plans, manage multiple priorities in a fast-moving environment, and coordinate with commercial teams to roll out channel initiatives and BTL activations.

Qualifications

• Background in trade marketing, channel marketing, or related discipline within FMCG or food & beverage.

Responsibilities

• Assess channel and territory performance using data and market intelligence to identify growth opportunities.
• Design & roll out targeted strategies for key areas, including turnaround plans when needed.
• Develop tactical plans covering volume projections, budget builds, POSM, IAP decks, sell-in materials, and sales toolkits.
• Establish contingency plans to maintain business operations during market disruption.
• Collaborate with commercial teams to improve product availability, in-store visibility, and shopper conversion across priority channels.
• Track execution progress, flag risks, and adjust strategies to sustain performance.
• Lead review sessions to capture insights and apply learnings to future planning.
• Drive growth of emerging trade channels and define their strategic role within the framework.
• Partner with Category teams to launch channel-relevant activations and ensure alignment with brand direction.

Skills

Trade marketing

Channel marketing

Data-driven

Stakeholder management

Communication

Presentation

Multi-priority management

Job description

About the job General Trade Retail Manager (FMCG)

Key Responsibilities:

• Assess channel and territory performance by leveraging data and market intelligence to uncover opportunities for growth
• Design and roll out targeted strategies for key areas, including turnaround plans where needed
• Develop tactical plans covering volume projections, budget builds, POSM requirements, IAP decks, sell-in materials, and sales toolkits
• Establish contingency plans to maintain business operations during periods of market disruption
• Work closely with commercial teams to strengthen product availability, in-store visibility, and shopper conversion across priority channels
• Track execution progress, flag emerging risks, and fine-tune strategies to sustain performance
• Lead review sessions after key initiatives to capture insights and apply learnings to future planning

Emerging Channels & Category Growth

• Drive the growth of emerging trade channels by studying market movements and evolving shopper behavior
• Establish the strategic role of new channels within the overall commercial framework
• Partner with Category teams to bring growth initiatives and product launches to life through channel-relevant BTL activations
• Ensure channel growth plans are in sync with brand direction, category goals, and commercial targets

Program Planning

• Evaluate whether key initiatives are ready to scale and transition into long-term programs
• Oversee the seamless handover of proven projects into standard business operations

Qualifications:

• Background in trade marketing, channel marketing, or a related discipline within FMCG or the food and beverage sector
• Solid grasp of the general trade environment, with particular focus on small format retail
• Demonstrated success in planning and executing channel strategies and BTL programs
• Data-driven mindset with the ability to turn insights into clear, actionable strategies
• Strong ability to manage stakeholders and work effectively across different functions
• Excellent written and verbal communication skills, including presentation delivery
• Comfortable handling multiple priorities simultaneously in a dynamic, fast-moving setting