CRM Specialist | WFO | CRK

Cloudstaff Pty; Mabalacat; Vor Ort; PHP 360.000 - 600.000; Vollzeit

Zusammenfassung

Cloudstaff in the Philippines is seeking a CRM Specialist to drive engagement, lead generation, and customer acquisition through targeted digital campaigns. The role focuses on maintaining an accurate customer database to tailor marketing materials and optimize communications.

The position requires 2–4 years in CRM/marketing with experience in email automation, segmentation, and data-driven campaign design. Collaboration with content teams and adherence to brand guidelines are essential.

Qualifikationen

• Bachelor's degree in marketing or related discipline required.
• 2–4 years experience in CRM, marketing or lead generation.
• Experience with customer acquisition and advocacy marketing tactics.
• Experience using a CRM/database and automation/email programs.
• Proficient in Microsoft Word and Excel; familiarity with design tools is a plus.

Aufgaben

• Deploy lead generation and automation emails and track responses.
• Drive techniques to acquire new leads and customers.
• Develop audience segmentation and personalized communication strategies.
• Manage subscriptions and maintain active/inactive contacts.
• Create editorial calendars and schedule customer touches to drive engagement.
• Design campaigns aligned with brand identity and business goals.
• Collaborate to deliver content from concept to execution.
• Support other marketing and PR strategies as assigned.
• Use SharePoint, Basecamp and other systems to stay organized and track progress.
• Follow HR policies and procedures.

Kenntnisse

CRM experience

Lead generation

Email marketing

Data segmentation

Content collaboration

Ausbildung

Bachelor's degree in marketing or business

Tools

Mailchimp

ERP for email automation

SharePoint

Basecamp

Design software

Jobbeschreibung

The CRM Specialist is responsible for driving positive engagement, lead generation, and customer acquisition. The CRM Specialist achieves this through the deployment of digital sales and marketing campaigns, as well as following through with leads generation activities. In addition, the CRM Specialist is responsible for maintaining the customer database with accurate information that helps to define which marketing material(s) they should receive.

Essential Position Functions

1. Responsible for deploying lead generation emails and automation emails as well as tracking and responding to leads as needed
2. Responsible for implementing techniques that drive new leads and acquisition of customers
3. Responsible for the development of audience segmentation, prioritizing data attributes, and customer profiles to develop personalized communication strategies
4. Responsible for systematic management of subscriptions and maintenance of unsubscribed/inactive customer contacts
5. Creation of editorial calendar and managing schedule of customer touches that drive engagement and conversion
6. Designs campaigns that have a professional look and feel and are aligned with company brand identity
7. Collaborates to deliver engaging content/design from concept to execution that aligns with organizational objectives
8. Implements other marketing and public relations strategies as assigned
9. Utilizes SharePoint, Basecamp, and other systems to stay organized, manage workload and track progress/productivity
10. Follows all human resources policies, procedures, and practices

Secondary Position Functions

• Attends meetings, trainings, or assists with other projects as assigned by the management

Minimum QualificationsBachelor's degree in marketing or other business-related discipline, 2-4 years experience in CRM, marketing, and/or lead generation, Experience in customer acquisition and conversion/advocacy marketing tactics, Experience using and managing a CRM software/database, Experience using automation and email marketing programs (Mailchimp etc.), Experience building and deploying email campaigns, Proficient in Microsoft Word and Excel computer software programs, Proficient in the use of email marketing platforms, Proficient in Design Software programs, preferred, Experience working in B2B, preferred, Experience utilizing an ERP for email automation, preferred, Strong organizational and time management skills, Ability to creatively solve problems, Ability to handle multiple priorities with deadlines and prioritize effectively, Ability to communicate creatively, professionally and effectively (written and oral), Ability to work independently and as a part of a collaborative team