CRM & Marketing Automation Lead (12-Month FTC)

PSO Manila | Pepper Money, Philippines; Metro Manila; On-site; PHP 900,000 - 1,350,000; Full time

Job summary

PSO Manila | Pepper Money, Philippines is seeking an experienced Marketing Automation Lead to build, test, and deploy email and SMS campaigns using Microsoft Dynamics 365, and to manage automated customer journeys across acquisition and retention.

You will optimize audiences, timing, and messaging, coordinate with Australia and Manila teams, ensure QA, privacy, consent, and approvals, and report results with test-and-learn insights.

Qualifications

• Five+ years of marketing experience driving automated campaigns across email and SMS.
• Experience optimizing customer journeys to drive engagement and results.
• Able to work in a fixed-term 12-month arrangement.
• Strong knowledge of campaign QA, approvals, privacy, and consent management.
• Excellent written and verbal English communication.

Responsibilities

• Build, test, and deploy email and SMS campaigns using Dynamics 365.
• Create and manage automated customer journeys with audience rules, timing, and sequencing.
• Manage audience segmentation, targeting, exclusions, suppression lists, and reusable templates.
• Support end-to-end campaigns across acquisition, distribution partners, and existing communications.
• Coordinate with multiple teams to align campaigns, audiences, timing, and messaging.
• Collaborate with creative and media agencies to brief, review, and coordinate assets.
• Track delivery, troubleshoot issues, report results, and apply test-and-learn insights.

Skills

Email marketing

SMS campaigns

Marketing automation

Customer journeys

Audience segmentation

Campaign QA

Privacy & consent

Stakeholder management

English communication

Project coordination

Education

Bachelor's Degree in Marketing, Communications, Business

Tools

Microsoft Dynamics 365

Dynamics 365 Customer Insights

Job description

PSO Manila | Pepper Money, Philippines is seeking an experienced Marketing Automation Lead to build, test, and deploy email and SMS campaigns using Microsoft Dynamics 365, and to manage automated customer journeys across acquisition and retention.

You will optimize audiences, timing, and messaging, coordinate with Australia and Manila teams, ensure QA, privacy, consent, and approvals, and report results with test-and-learn insights.