CRM Engagement Architect for Casino Marketing

Newport World Resorts

Pasay

On-site

PHP 350,000 - 550,000

Full time

2 days ago

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Job summary

Newport World Resorts in Pasay is seeking a CRM Engagement Specialist to design and optimize customer journeys across the loyalty program ecosystem, collaborating with Loyalty & Rewards, Gaming Marketing, Lifestyle Marketing, Data and Analytics, Creative, and Operations.

You will own end-to-end journey design from requirements and mapping to campaign configuration, testing, deployment, and performance analysis, ensuring accuracy and adherence to CRM best practices while driving loyalty growth

Qualifications

Bachelor’s degree in Marketing, Business Admin, Communications, IS/CS/IT or related.
Minimum 1 year in CRM, Direct Marketing, Marketing Automation or Digital Marketing.
Equivalent combinations of education, certifications and experience in CRM and lifecycle marketing.
CRM or Lifecycle Marketing coursework/certifications and related training.

Responsibilities

Design end-to-end customer lifecycle journeys including onboarding, activation, engagement, retention, win-back, and cross-sell.
Configure campaigns, segments, content cards, in-app messages, push, SMS and email.
Translate briefs into journey requirements, decision logic, triggers, and metrics before development.
Develop customer segments using profile, behavioral, transactional, gaming and lifestyle data.
Execute QA and User Acceptance Testing before deployment.
Launch campaigns per calendars with monitoring and contingency plans.
Monitor KPIs and optimize via A/B testing and experimentation.
Coordinate with cross-functional teams to deliver CRM initiatives on time.