CRM Growth Lead for Crypto Gaming (Remote)

BettingJobs; España; On-site; PHP 3,762,000 - 5,643,000; Full time

Job summary

BettingJobs is seeking a CRM Manager for a remote-first crypto casino startup. You will take full ownership of the CRM function, shaping lifecycle marketing from onboarding to retention and VIP engagement, and drive player value with smarter campaigns.

You will inherit an existing setup, audit and rebuild where needed, build targeted segmentation, and work with marketing, product and BI to align CRM with commercial goals while monitoring live campaigns.

Qualifications

• Proven CRM experience within online gaming or betting.
• Experience with Smartico CRM platform.
• Strong segmentation and lifecycle marketing skills.

Responsibilities

• Own the CRM strategy end-to-end across the player lifecycle — acquisition-to-first-deposit, onboarding, retention, reactivation and VIP.
• Audit and rebuild the existing CRM set-up, campaign architecture and automation flows.
• Build and refine player segmentation with targeted, behaviour-led campaigns.
• Plan, build and deploy multichannel campaigns (email, SMS, push, on-site) and bonus/promotions mechanics.
• Analyze campaign performance and player behaviour to optimise value, frequency and offers.
• Collaborate with marketing, product and BI to align CRM with commercial objectives.
• Monitor live campaign performance and react quickly when performance dips.

Skills

CRM strategy

Lifecycle marketing

Campaign management

Data analysis

Self-starter

Ambiguity handling

Tools

Smartico

Job description

BettingJobs is seeking a CRM Manager for a remote-first crypto casino startup. You will take full ownership of the CRM function, shaping lifecycle marketing from onboarding to retention and VIP engagement, and drive player value with smarter campaigns.

You will inherit an existing setup, audit and rebuild where needed, build targeted segmentation, and work with marketing, product and BI to align CRM with commercial goals while monitoring live campaigns.