Casino CRM Lead: Engagement & Retention

Relia Sourcing; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Global leader in gaming technology

Career growth opportunities

Job summary

Relia Sourcing is seeking an experienced Casino CRM Manager to lead and optimize customer relationship management strategies across its online casino products. The role focuses on player engagement, retention, lifecycle management, and data-driven CRM initiatives to enhance player value and loyalty.

You will drive end-to-end campaigns, analyze behavior signals, and collaborate with marketing, product, analytics, and compliance teams to ensure compliant, effective CRM programs.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or related field.
• Proven CRM management experience in online casino or iGaming.
• Strong understanding of player lifecycle, segmentation, and retention.
• Hands-on experience with CRM platforms, marketing automation, and analytics tools.
• Data-driven mindset with strong analytical and reporting skills.
• Excellent communication and leadership abilities.

Responsibilities

• Develop, execute, and optimize CRM strategies to drive acquisition, retention, and reactivation.
• Manage end-to-end CRM campaigns including segmentation, targeting, promotions, and player journeys.
• Analyze player behaviour and metrics to improve engagement and lifetime value.
• Collaborate with marketing, product, analytics, and compliance teams on CRM initiatives.
• Oversee bonus mechanics, promotions, and loyalty programs aligned with business goals.
• Ensure CRM activities comply with regulatory, responsible gaming, and data protection requirements.
• Manage CRM tools, automation platforms, and campaign calendars.
• Prepare performance reports and insights for stakeholders and senior management.
• Identify opportunities for personalization and innovation in player communications.

Skills

CRM strategy

Lifecycle management

Data-driven analytics

Stakeholder management

Leadership

Communication

Education

Bachelor's degree in Marketing, Business, Data Analytics

Tools

CRM platforms

Marketing automation

Data analytics tools

Job description

Relia Sourcing is seeking an experienced Casino CRM Manager to lead and optimize customer relationship management strategies across its online casino products. The role focuses on player engagement, retention, lifecycle management, and data-driven CRM initiatives to enhance player value and loyalty.

You will drive end-to-end campaigns, analyze behavior signals, and collaborate with marketing, product, analytics, and compliance teams to ensure compliant, effective CRM programs.