Growth & CRM Marketing Manager

Revpanda Group; España; On-site; PHP 5,016,000 - 8,150,000; Full time

Benefits offered by this job

Fully remote

Competitive pay

Performance bonuses

Refer a friend bonus

Paid trainings

Mental health support

Monthly teambuildings

Job summary

Revpanda Group is seeking a Growth & CRM Marketing Manager to own audience retention, database monetisation, and community growth for an affiliate brand. This hands-on role focuses on turning an audience into an engaged community and, in turn, into measurable revenue.

You will design automated lifecycle flows, monetisation strategies, and lead gamification initiatives, while expanding in African markets and managing influencer partnerships. Fully remote role with competitive compensation.

Qualifications

• 3–5+ years in CRM / retention / lifecycle marketing within iGaming
• Hands-on ownership of a CRM/automation platform (e.g., Optimove, Braze, Customer.io)
• Proven track record monetising a user database with segments and flows
• Solid understanding of affiliate models (CPA / rev share)
• GDPR compliance and responsible marketing knowledge

Responsibilities

• Own end-to-end CRM/automation: hygiene, segmentation, deliverability, GDPR compliance
• Build automated lifecycle flows (welcome, conversion, reactivation, win-back) tied to offers
• Design monetisation strategy by geo, sport, behaviour
• Report revenue per subscriber and flow performance beyond opens/clicks
• Lead community gamification: leader boards, points, loyalty programs
• Grow and moderate communities across on-site and messaging channels
• Source and negotiate promotions with athletes, clubs, tipsters, influencers
• Drive audience growth in international markets with mobile-first tactics
• Orchestrate social funnels with in-house content and AI pipeline

Skills

CRM & lifecycle marketing

Data-driven decisions

Audience growth

Affiliate marketing

Tools

Optimove

Braze

Customer.io

Job description

Revpanda Group is a leading digital marketing powerhouse specializing in iGaming, affiliate marketing, and performance-driven solutions. As we continue expanding our portfolio and developing new products, we are looking for a Growth & CRM Marketing Manager to take ownership of audience retention, database monetisation, and community growth for one of our affiliate brands.

This is a hands-on, commercially focused role for someone who knows how to turn an audience into an engaged community - and an engaged community into measurable revenue.

Responsibilities:

CRM, Email & Automation

• Own the full user database: hygiene, segmentation, deliverability, and GDPR compliance.
• Build automated lifecycle flows - welcome series, FTD conversion, reactivation ladders, win-back - tied to bookmaker and casino offers.
• Design the monetisation strategy for the database: routing the right users to the right operator offers by geo, sport, and behaviour.
• Report on revenue per subscriber, database-attributed FTDs, and flow performance - not just opens and clicks.

Community & Gamification

• Level up the community: launch and run a predictions leader board, streaks, points economy, prize shop, and seasonal competitions.
• Own the prediction markets vertical launch from a marketing and engagement standpoint.
• Grow and moderate community channels (on-site, Telegram, WhatsApp, Discord as appropriate).

Growth & Authority Building

• Build the brand's authority through interviews, panels, podcasts, and expert content.
• Source and negotiate promotions with athletes, football clubs, tipsters, and influencers - from micro-influencer networks to ambassador deals.
• Drive audience growth in African markets (Nigeria, Kenya, Ghana, South Africa) with mobile-first, community-led tactics.
• Orchestrate social media funnels that feed the database - working with our in-house content team and AI content pipeline rather than producing everything yourself.

Requirements:

• 3–5+ years in CRM / retention / lifecycle marketing within iGaming (operator retention team, tipster/predictions platform, fantasy sports, or a large logged-in affiliate community).
• Hands-on ownership of a CRM/automation platform - Optimove, Smartico, Fast Track, Xtremepush, Braze, Customer.io, or equivalent.
• Proven track record monetising a user database: you can talk segments, flows, and revenue numbers from memory.
• Solid understanding of the affiliate model (CPA / rev share) and how content sites convert audiences into depositors.
• Working knowledge of gambling advertising compliance, responsible marketing, and GDPR.
• A builder’s mentality - comfortable shipping fast with a small team, freelancers, and AI-assisted content.
• Experience marketing in tier 1 markets (Telegram/WhatsApp communities, mobile money context, local influencer ecosystems).
• Sponsorship or influencer deal-making experience (athletes, clubs, tipster networks).
• Exposure to prediction markets or prediction games.
• Gamification / loyalty program design experience.
• Podcast, panel, or event production experience.

What we offer:

• Diverse career growth opportunities.
• Friendly and supportive colleagues.
• Highly competitive compensation and performance bonuses.
• Attractive “Refer a Friend” bonus program.
• Fully remote work opportunity.
• Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc).
• Paid trainings and work-related courses.
• Mental health support (psychological sessions, coaching, therapy).
• Monthly virtual teambuildings to stay connected and engaged.