Casino CRM Manager

Reliasourcing Inc.; Philippines; On-site; Full time

Benefits offered by this job

Competitive compensation and benefits

Career growth opportunities

Exposure to innovative strategies

Job summary

A leading gaming technology firm is seeking an experienced Casino CRM Manager in Metro Manila to lead CRM strategies that enhance player engagement and retention. The ideal candidate will have a strong background in online casino management, proven experience with CRM platforms, and a data-driven mindset. This role offers competitive compensation and opportunities for career growth within a global environment.

Qualifications

• Proven experience in CRM management within online casino or iGaming.
• Strong understanding of player lifecycle, segmentation, and retention strategies.
• Data-driven mindset with strong analytical and reporting skills.

Responsibilities

• Develop and optimize CRM strategies for player acquisition and retention.
• Manage CRM campaigns including segmentation and promotions.
• Collaborate with teams to ensure aligned CRM initiatives.

Skills

CRM management

Data analytics

Player engagement

Marketing automation

Leadership

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Tools

CRM platforms

Data analytics tools

Marketing automation

Job description

Full Job Description

We are seeking an experienced Casino CRM Manager to lead and optimize customer relationship management strategies across its online casino products. The role will focus on player engagement, retention, lifecycle management, and data‑driven CRM initiatives to enhance player value and loyalty.

Key Responsibilities

• Develop, execute, and optimize CRM strategies to drive player acquisition, retention, and reactivation
• Manage end‑to‑end CRM campaigns including segmentation, targeting, promotions, and player journeys
• Analyze player behavior and performance metrics to improve engagement and lifetime value
• Collaborate with marketing, product, analytics, and compliance teams to ensure aligned CRM initiatives
• Oversee bonus mechanics, promotions, and loyalty programs in line with business objectives
• Ensure CRM activities comply with regulatory, responsible gaming, and data protection requirements
• Manage CRM tools, automation platforms, and campaign calendars
• Prepare performance reports and insights for stakeholders and senior management
• Identify opportunities for personalization and innovation in player communications

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
• Proven experience in CRM management within online casino or iGaming
• Strong understanding of player lifecycle, segmentation, and retention strategies
• Hands‑on experience with CRM platforms, marketing automation, and data analytics tools
• Data‑driven mindset with strong analytical and reporting skills
• Excellent communication, stakeholder management, and leadership abilities

Nice to Have

• Experience with loyalty programs, VIP management, or gamification tools
• Knowledge of regulated iGaming markets and responsible gaming frameworks
• Experience working with global or multi‑market casino products

What We Offer

• Competitive compensation and benefits
• Opportunity to work with a global leader in gaming technology
• Career growth and exposure to innovative CRM and engagement strategies