CRM and Marketing Automation Specialist (Salesforce)

Power Mac Center; Pasig; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Power Mac Center is seeking a data-driven CRM & Marketing Automation Specialist to manage customer segmentation, identity resolution, and automated customer journeys using Salesforce Marketing Cloud Engagement.

You will optimize engagement through targeted communications, personalized messaging, and measuring campaign performance, translating data into actionable business insights for both technical and non-technical stakeholders.

Qualifications

• 2-3 years of hands-on experience with Salesforce Marketing Cloud Engagement.
• Experience with Salesforce Data Cloud is strongly preferred.
• Proven experience in customer segmentation using databases containing over one million contacts.
• Strong knowledge of SQL, Data Extensions, Journey Builder, identity resolution, and marketing automation.
• Experience building lifecycle journeys and executing push and in-app messaging campaigns.
• Ability to define measurement frameworks and translate campaign data into meaningful business insights.

Responsibilities

• Configure and maintain identity resolution across multiple source systems to ensure accurate customer data.
• Manage contact tiering and database volumes in accordance with contracted limits.
• Build customer segments for customer journeys, email campaigns, and EDM sendouts.
• Design, develop, and maintain automated lifecycle journeys to support customer engagement and retention.
• Set up push notifications and in-app messaging through the 1Infinite App.
• Define, monitor, and report agreed performance metrics across different lines of business.
• Ensure proper contact governance, segmentation accuracy, and efficient use of marketing database resources.
• Analyze campaign and journey performance and communicate actionable insights to both technical and non-technical stakeholders.

Job description

Job Description

We are looking for a data-driven and detail-oriented CRM & Marketing Automation Specialist to manage customer segmentation, identity resolution, and automated customer journeys using Salesforce Marketing Cloud Engagement. This role will help optimize customer engagement through targeted communications, personalized messaging, and data-driven campaign performance measurement.

Key Responsibilities

• Configure and maintain identity resolution across multiple source systems to ensure accurate customer data.

• Manage contact tiering and database volumes in accordance with contracted limits.

• Build customer segments for customer journeys, email campaigns, and EDM sendouts.

• Design, develop, and maintain automated lifecycle journeys to support customer engagement and retention.

• Set up push notifications and in-app messaging through the 1Infinite App.

• Define, monitor, and report agreed performance metrics across different lines of business.

• Ensure proper contact governance, segmentation accuracy, and efficient use of marketing database resources.

• Analyze campaign and journey performance and communicate actionable insights to both technical and non-technical stakeholders.

Qualifications

• 2-3 years of hands-on experience with Salesforce Marketing Cloud Engagement.

• Experience with Salesforce Data Cloud is strongly preferred.

• Proven experience in customer segmentation using databases containing over one million contacts.

• Strong knowledge of SQL, Data Extensions, Journey Builder, identity resolution, and marketing automation.

• Experience building lifecycle journeys and executing push and in-app messaging campaigns.

• Ability to define measurement frameworks and translate campaign data into meaningful business insights.

Required Skills and Competencies

Core Competencies

• Customer segmentation design and strategy

• Lifecycle journey planning and automation

• Performance measurement and reporting

• Contact governance and database management

Technical Skills

• SQL and Salesforce Data Extensions

• Identity resolution and customer data management

• Salesforce Journey Builder

• Push notifications and in-app messaging

Interpersonal Skills

• Strong analytical skills and attention to detail

• Ability to explain and defend data-driven methodologies

• Effective communication with technical and non-technical teams

• Accountability for performance metrics and business outcomes