CRM Associate (Online Customer Service)

Tasteless Food Group (TFG); Quezon City; On-site; PHP 279,000 - 390,600; Full time

Job summary

A leading food services company in Quezon City is seeking a CRM Associate/Officer to enhance customer journeys and manage email and SMS marketing campaigns. The ideal candidate will utilize data insights to optimize customer engagement and ensure campaigns align with the brand voice. Strong experience in digital marketing is essential for this role.

Qualifications

• Experience in mapping out digital customer journeys.
• Ability to analyze data for campaign optimization.
• Strong skills in email and SMS marketing.

Responsibilities

• Implement digital customer journeys across lifecycle stages.
• Plan and manage email and SMS campaigns.
• Monitor campaign performance and conduct A/B testing.

Job description

CRM Associate/Officer

Duties and Responsibilities

Customer Journey & Experience Development

• Map out and implement digital customer journeys across lifecycle stages (acquisition, onboarding, engagement, retention, win-back).
• Use data insights to create highly targeted, personalized campaigns that improve customer engagement and conversion.
• Continuously optimize touchpoints to enhance customer satisfaction and digital brand experience.

Email & SMS Marketing

• Plan, create, and manage email and SMS campaigns to communicate promotions, updates, and personalized offers.
• Monitor campaign performance, conduct A/B testing, and implement data-driven improvements.
• Ensure all messaging aligns with brand voice and enhances the overall customer experience.