CRM Marketing Specialist (for pooling)

Sven Ingenuity, Inc; Philippines; Hybrid; PHP 500,000 - 900,000; Full time

Benefits offered by this job

In-house training

Learning programs

HMO and life insurance

Mentors and teams support

SCRUM/Agile practices

Job summary

Sven Ingenuity, Inc. in Quezon City, Philippines, is seeking a Campaign Specialist to lead daily CRM operations and drive engagement, retention, and loyalty.

You will plan, execute, and optimize multichannel campaigns across email, SMS, in-app, and web assets, ensuring timely delivery per brand guidelines. Collaborate with creative, data, and product teams on segmentation, personalization, and performance analysis; manage third‑party rewards partners; and monitor KPIs to continually improve ROI

Qualifications

• Clear written and verbal communication with diverse stakeholders.
• Strong organizational and time-management skills.
• Detail-oriented with a commitment to accuracy.
• Analytical and critical thinking to interpret data.
• Ability to work independently and drive projects to completion.
• Experience with third-party CRM or marketing partners.

Responsibilities

• Lead end-to-end CRM campaign execution across channels (email, SMS, in-app, web assets).
• Maintain daily campaign schedules, monitor deployments, and troubleshoot issues.
• Collaborate with creative, data, and product teams on targeting and messaging.
• Manage third-party CRM rewards and partners.
• Build segments and personalization strategies.
• Track KPIs and provide actionable insights to improve ROI.
• Ensure data privacy compliance.

Skills

Communication

Org & Time Mgmt

Attention to detail

Analytical thinking

Initiative & ownership

Data analysis tools

Tools

Google Analytics

Power BI

Tableau

SQL

Job description

Quezon City, Philippines | Posted on 08/25/2026

• State/Province National Capital Region (Manila)
• Country Philippines

Job Description

The Campaign Specialist will lead the daily operations of the assigned CRM program. This role is responsible for planning, executing, and optimizing customer relationship management campaigns that drive engagement, retention, and long-term loyalty.

Campaign Operations & Execution

• Manage the end-to-end execution of CRM campaigns (email, SMS, in-app push notifications, web & app assets, ad assets, and personalization flows), ensuring timely and accurate delivery.
• Maintain daily campaign schedules, monitor deployments, and troubleshoot execution issues as they arise.
• Collaborate with creative, data, and product teams to ensure campaign assets, targeting, and messaging align with business objectives and brand guidelines.
• Continuously manage (acquire, discontinue & maintain) 3rd party reward & CRM partners.
• Assist in CRM program planning and design as needed. Segmentation & Personalization
• Build and refine audience segments based on customer behavior, lifecycle stage, and other relevant CRM data.
• Develop and implement personalization strategies to deliver relevant, timely, and value-driven communications. Performance Monitoring & Reporting

Performance Monitoring and Reporting

• Track and report on campaign KPIs, relating to campaign & material performances, CRM retention rates, conversion rates, sign-up rates, attrition rates, and other related business KPIs.
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.
• Ensure data integrity and compliance with privacy regulations (e.g., GDPR). Cross-Functional Collaboration.

Cross-Functional Collaboration

• Partner with SVEN's strategy, ad, data & technical teams, and Client's marketing, technical and dealer networks to align CRM efforts with business goals.
• Work closely with SVEN & Client's Technical teams to maintain CRM platform functionality and resolve technical issues necessary for the execution of the campaign.
• Support all stakeholders with campaign insights and recommendations for continuous program improvement. Continuous Optimization
• Recommend short-term and long-term CRM program improvement strategies covering, but not limited to, customer retention, upselling, and cross-selling opportunities.
• Test and optimize campaigns through A/B and multivariate testing.Stay updated with industry best practices, and automotive-specific customer engagement trends.
• Stay updated with industry best practices, and automotive-specific customer engagement trends.

Requirements

• Excellentwritten and verbal communication skills, with the ability to craft clearmessages and effectively communicate with diverse stakeholders.
• Strong organizational and time management skills
• Highly detail-oriented with a strong commitment to accuracy and quality incampaign execution and reporting.
• Strong analytical and critical thinking skills, with the ability to interpretdata and make informed recommendations.
• Demonstratedinitiative and ownership, with the ability to work independently and driveprojects to completion
• Basic understanding of data analysis tools such as Google Analytics, Power BI,Tableau, SQL, or similar reporting platforms.
• Experience managing third-party CRM, rewards, or marketing partners/vendors.
• Familiarity with customer retention, loyalty, and engagement strategies.
• Open to work onsite if needed, but otherwise have the flexibility to work from anywhere

Digital Work Made Refreshing For You

Digital isn’t the easiest industry to be part of - it’s always on and always evolving. The client pressure is real, but with the right support and programs in place, you’ll know you’ve got it - and wegotchutoo as part of one of only two agencies in the Philippines certified as a Great Place to Work.

Best Support Fam

• Immersein a supportive atmosphere with uplifting mentors and teams.
• Vibe with us through monthly employee programs and events.
• Get recognized for your hustle – we celebrate wins!
• Level up on efficiency through Digital 1st equipment, tools, and systems.
• Boost your skills with in-house learning programs and company-sponsored training.
• Stay agile by adhering to SCRUM and Agile methodologies and rituals.

Fulfilling Breakthroughs

• Own your career path with regular appraisals and growth opportunities
• Rotate through diverse projects, gaining exposure to different languages, frameworks, and platforms
• Use your leaves in any way you like – for catching up, pursuing your passions, or contributing to the community
• Stay healthy and secured with HMO and life insurance, plus all-around support from different experts on mental health, nutrition, finances, and more.