Lifecycle CRM Marketer: Personalization & Growth

SVEN GROUP; Quezon City; Remote; PHP 480,000 - 620,000; Full time

Benefits offered by this job

HMO

Life insurance

Great Place to Work

Job summary

SVEN GROUP is seeking a CRM Marketing Specialist to lead the daily operations of our CRM program, planning, executing, and optimizing campaigns that drive engagement, retention, and loyalty across email, SMS, in-app, and web assets.

You will collaborate with creative, data, and product teams, manage third-party CRM partners, build audience segments, and implement personalization strategies while monitoring performance and ensuring data privacy compliance.

Responsibilities

• Lead end-to-end CRM campaign execution across email, SMS, in-app, web and ad assets, ensuring timely and accurate delivery.
• Maintain daily campaign schedules, monitor deployments, and troubleshoot issues.
• Collaborate with creative, data and product teams to align messaging with objectives and brand guidelines.
• Manage third-party CRM partners and optimize segmentation and personalization approaches.
• Track KPIs and provide insights to improve ROI and retention.

Job description

SVEN GROUP is seeking a CRM Marketing Specialist to lead the daily operations of our CRM program, planning, executing, and optimizing campaigns that drive engagement, retention, and loyalty across email, SMS, in-app, and web assets.

You will collaborate with creative, data, and product teams, manage third-party CRM partners, build audience segments, and implement personalization strategies while monitoring performance and ensuring data privacy compliance.