Executive- CRM (Open for Fresh Graduates)

ZALORA SOUTH EAST ASIA PTE LTD; Muntinlupa; On-site; PHP 446,000 - 781,000; Full time

Job summary

ZALORA Group is seeking a CRM Campaign Manager to lead end-to-end CRM campaigns across multiple markets, building audience segments and coordinating with marketing, onsite, and performance teams. You will manage campaign setup in MoEngage/Braze-like platforms, analyze performance, and optimize strategies using data-driven insights.

The role requires a marketing or business degree, strong retention knowledge, and experience with marketing automation tools.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Experience with CRM/Marketing Automation platforms (MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable with data: dashboards, basic spreadsheets, and metrics interpretation.
• Experience with A/B testing and experimentation is an advantage.
• Good copy sense and ability to localize/brief content for target audiences.
• Detail-oriented with strong organizational skills; able to manage multiple campaigns and deadlines.
• Excellent communication and stakeholder management with regional teams.
• Knowledge of data privacy/regulations related to marketing communications is a plus.
• Experience with e-commerce or fashion/retail CRM is a plus.

Responsibilities

• Campaign Planning & Execution: lead content calendar and CRM campaigns across Malaysia, Singapore and Hong Kong; build targeting segments; coordinate cross-team calendars; set up campaigns in CRM platforms.
• Performance Analysis & Optimization: track campaign metrics (open rate, CTR, revenue, etc.); run A/B tests; prepare performance reports for stakeholders.

Skills

CRM platforms

A/B testing

Data analysis

Copywriting

Stakeholder management

Localization

Retention strategy

E-commerce CRM

Data privacy

Education

Bachelor’s degree (Marketing/Business/Communications)

Tools

MoEngage

Braze

Iterable

Klaviyo

Job description

RESPONSIBILITIES:

1. Campaign Planning & Execution

• Leading the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) using CRM channels like emails/push notifications and more in Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behavior, preferences, and commercial priorities.
• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams to ensure alignment on key campaigns, launches, and events.
• Set up, QA, and launch campaigns in the CRM platform (e.g., MoEngage/Braze or similar), including audience, content, scheduling, and experiment variants.

2. Performance Analysis & Optimization

• Track and analyze campaign performance (open rate, CTR, conversion, revenue, unsubscribe, spam complaints, etc.) and derive actionable insights.
• Run A/B and multivariate tests on subject lines, creatives, incentives, send times, and segments to continuously improve performance.
• Prepare regular performance reports and present key learnings and recommendations to stakeholders.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Knowledge with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable working with data: able to read dashboards, work with basic spreadsheets, and interpret metrics to make recommendations.
• Experience with A/B testing and experimentation is an advantage.
• Good copy sense and ability to localize/brief content and creatives that resonate with target audiences.
• Detail‑oriented with strong organizational skills; able to manage multiple campaigns and deadlines simultaneously.
• Excellent communication and stakeholder management skills; able to work with regional and local teams.
• Basic understanding of data privacy and consent regulations related to marketing communications is an advantage.
• Experience with e‑commerce or fashion/retail CRM is a plus.
• Copywriting and translations in Cantonese/Mandarin experienceis an advantage.

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team-fueled culture
• Career growth aligned to your professional and personal needs and goals

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.