Remote Senior CRM Strategist, International

Balsam Brands

Manila

Remote

PHP 1,200,000 - 2,100,000

Full time

14 days+

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Benefits offered by this job

Government-mandated benefits

13th Month Pay

Paid Leaves

Internet Subsidy

Healthcare Coverage (+2 dependents)

Maternity, Paternity, and Solo Parent

Continuous Learning and Professional/"

Mental Health Support

Company Incentive

Meeting and Team Building Allowance

Shutdown Week

Volunteer Time Off

Bereavement Leave

Job summary

Balsam Brands is seeking a Senior CRM Marketing Strategist, International, to lead CRM email initiatives across UK, EU, and international markets from Manila. You will manage segmentation, data analysis, and cross-functional collaboration, driving conversion and loyalty while ensuring compliance with global regulations.

The role requires 5+ years in CRM/email marketing, proficiency with Klaviyo/Optimove, and strong analytical capabilities.

Qualifications

5+ years of experience in CRM/email marketing or related channel.
Experience with international markets preferred.
Proficiency in Klaviyo, Optimove or similar ESPs.
Experience with A/B testing and data-driven optimization.
Knowledge of GDPR and CAN-SPAM compliance.

Responsibilities

Plan, develop, and execute email campaigns across UK, EU, and International markets.
Create and refine audience segmentation based on behavior and lifecycle data.
Analyze campaign performance and translate findings into actionable optimizations.
Design and execute A/B tests and communicate results clearly.
Ensure campaigns follow brand guidelines and regional regulations.
Collaborate with cross-functional partners to align marketing goals.