Credit Card Campaigns Lead

EastWest Bank; Metro Manila; Hybrid; PHP 700,000 - 1,500,000; Full time

Benefits offered by this job

Career development

Competitive salary package

Performance-based incentives

Mentorship by industry experts

Defined career progression

Job summary

EastWest Bank is seeking a Credit Cards Usage Officer to lead end-to-end credit card campaigns, build merchant partnerships, and analyze market trends from Taguig and other key locations. The role emphasizes strategic thinking, data-driven decision making, and cross-functional coordination in a hybrid work setup.

The ideal candidate has 5+ years in marketing or credit card industry with strong negotiation, presentation, and analytics skills, plus knowledge of banking products and risk and budget

Qualifications

• Bachelor's degree in marketing or a business field; 5+ years in marketing/credit card industry.
• Strong knowledge of banking products, especially credit cards and consumer loans.
• Excellent negotiation, relationship-building, presentation, and persuasive communication skills.
• Strategic thinking, creativity, multitasking, and strong business analysis.

Responsibilities

• Manages end-to-end execution, tracking, and analysis of complex credit card campaigns to drive engagement and growth.
• Builds and maintains strategic partnerships with merchants, payment schemes, and external partners.
• Conducts competitive analysis, customer data review, and market trend monitoring to identify opportunities and improve strategies.
• Supports strategy development, identifies spending opportunities, and ensures timely execution of approved marketing initiatives.
• Coordinates with internal units, develops communication materials, and ensures compliance with regulatory requirements.
• Monitors campaign performance, revenue, and expenses while maintaining stakeholder relationships and resolving issues to meet targets.

Skills

Credit card campaigns

Marketing strategy

Data analytics

Budget management

Stakeholder management

Negotiation

Education

Bachelor's degree in marketing or business field

Job description

EastWest Bank is seeking a Credit Cards Usage Officer to lead end-to-end credit card campaigns, build merchant partnerships, and analyze market trends from Taguig and other key locations. The role emphasizes strategic thinking, data-driven decision making, and cross-functional coordination in a hybrid work setup.

The ideal candidate has 5+ years in marketing or credit card industry with strong negotiation, presentation, and analytics skills, plus knowledge of banking products and risk and budget