Hybrid Marketing, Analytics & Strategy Lead

EastWest Bank; Taguig; Hybrid; PHP 900,000 - 1,800,000; Full time

Job summary

EastWest Bank is seeking a Marketing, Strategy and Analytics Officer in Taguig to provide data-driven insights and analytics-based solutions for consumer lending workflows and decision strategies. You will generate MIS reports, identify business opportunities, and drive improvements that contribute to profitability and portfolio performance.

The role emphasizes KPI dashboards, customer segmentation, and collaboration with cross-functional teams to support policy and regulatory compliance,

Qualifications

• Bachelor's degree in Statistics, Mathematics, or related field.
• At least three years of experience in marketing, strategy, analytics, or a related field.
• Proficient in Databricks, SQL, and Python for data extraction, processing, analysis, reporting, and dashboard development.
• Strong analytical, MIS, and problem-solving skills.
• Good understanding of banking practices, policies, regulatory requirements, and emerging technology trends.
• Excellent written and verbal communication skills, with a keen attention to detail, customer-centric mindset, integrity, and a results-oriented approach.

Responsibilities

• Analyze customer, portfolio, market, and industry trends to generate insights that support strategic planning, business growth, and portfolio profitability.
• Monitor business initiatives and program performance, recommending strategies to improve revenue, billings, customer engagement, and overall business results.
• Prepare and maintain KPI dashboards, MIS reports, performance scorecards, and other management tools to support data-driven decision-making.
• Develop portfolio and customer segmentation strategies that encourage desired customer behavior, increase interest income, and maintain acceptable risk and delinquency levels.
• Collaborate with cross-functional teams to support policy, process, and system enhancements, evaluate partnership opportunities, and ensure compliance with bank policies and regulatory requirements.
• Safeguard the financial performance of the Mortgage Business by supporting initiatives that achieve profitability targets while balancing growth and risk objectives.
• Promote a customer-first culture while contributing to employee engagement, talent development, and continuous business improvement.

Skills

Databricks

SQL

Python

MIS reporting

Education

Bachelor's degree

Job description

EastWest Bank is seeking a Marketing, Strategy and Analytics Officer in Taguig to provide data-driven insights and analytics-based solutions for consumer lending workflows and decision strategies. You will generate MIS reports, identify business opportunities, and drive improvements that contribute to profitability and portfolio performance.

The role emphasizes KPI dashboards, customer segmentation, and collaboration with cross-functional teams to support policy and regulatory compliance,