Country Manager (Philippines)

3cat; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

3cat is seeking a Country Manager to lead its entry into the Philippines and build the business from the ground up. You will own the country strategy, set up operations, open stores, and lead the local team to drive commercial performance.

You will work closely with the founders and regional leadership to translate strategy into local execution, establish market presence, and scale the Philippines market.

Qualifications

• Experience building or scaling a business in the Philippines.
• Strong commercial leadership with market understanding.
• Proven ability to translate strategy into local execution.

Responsibilities

• Lead setup and launch of 3cat Philippines, including country strategy and market entry roadmap.
• Own country-level sales, revenue, profitability and growth.
• Drive retail expansion, site identification, and new store openings.

Skills

Builder mentality

Hands-on leadership

Retail operations

Team leadership

Commercial thinking

Adaptability

Stakeholder management

Job description

You'll build it.

This isn't a role where you'll step into an established country operation and simply run it.

As Country Manager, you'll lead 3cat's entry into the Philippines and take ownership of building the business from the ground up.

You'll be responsible for turning our regional strategy into a business that works locally, from setting up operations and opening stores to building the team, driving commercial performance and establishing 3cat in the market.

Working closely with our founders and regional leadership team, you'll be the business owner for the Philippines and accountable for the country's overall performance.

You'll take ownership of:

• Market Entry & Country Strategy: Lead the setup and launch of 3cat Philippines, including the country strategy, business plan and market entry roadmap.
• Commercial Performance: Own country-level sales, revenue, profitability, customer growth and overall business performance.
• Retail Expansion: Lead our retail expansion plans, including identifying opportunities, supporting site selection, opening new stores and driving store performance.
• Country Operations: Build strong day-to-day operations across retail, inventory, customer experience, SOPs and local execution.
• Team Leadership: Build and lead the local team and create a strong culture of ownership, accountability and performance.
• Local Market Growth: Understand the Philippine customer, competitors and market, and turn those insights into pricing, promotions, partnerships and growth opportunities.
• Partnerships & Stakeholders: Build strong relationships with landlords, vendors, partners, service providers and other key local stakeholders.
• Financial & Business Discipline: Work closely with Finance to manage budgets, costs, reporting, cash controls and country-level financial performance.
• Compliance & Risk: Make sure the business operates in line with local employment, tax, licensing and regulatory requirements, supported by the relevant internal teams and advisors.
• Regional Alignment: Work closely with our regional leadership and functional teams across People, Finance, Marketing, Technology and Operations to build a scalable Philippines business.

Who We're Looking For

We're looking for someone who has built, scaled or led a business in the Philippines and knows what it takes to turn a plan into execution.

Commercial Leadership.

You understand the numbers behind a business and have experience owning revenue, profitability and growth.

Philippines Market Experience.

Strong knowledge of the Philippines market is important. You understand the customer, retail environment and what it takes to operate and grow a business locally.

But above all, we're looking for someone who brings:

• Builder Mentality: You're comfortable starting from the ground up, solving problems and putting the right foundations in place as the business grows.
• Hands-on Leadership: You can move between strategy and execution and aren't afraid to get involved when something needs to get done.
• Retail & Operations Experience: You understand multi-site retail, sales performance, customer experience, inventory and day-to-day operations.
• Team Leadership: You've built and managed teams and know how to create accountability while keeping people focused on the right priorities.
• Commercial Thinking: You can spot opportunities, understand trade-offs and make decisions that move the business forward.
• Adaptability: You're comfortable operating with ambiguity and can bring structure without slowing the business down.
• Stakeholder Management: You can build strong relationships with internal teams, partners and external stakeholders.

Experience in consumer electronics, mobile phones, telco, retail, recommerce, marketplaces or another fast-moving consumer business would be a strong advantage.

We're less focused on a specific number of years and more interested in what you've built, scaled and delivered.

Why 3cat?

Build a market, not just manage one.

You'll have the opportunity to take 3cat from market entry to a scalable business in the Philippines.

Own the country.

You'll have real responsibility for how the business performs and grows locally.

Work directly with the founders.

You'll be closely connected to the people making the regional decisions and have a voice in how we scale.

Join at an inflection point.

We're recently funded, expanding rapidly and taking 3cat into new markets.

Make an impact.

You'll help make secondhand tech a mainstream, trusted and more sustainable choice for customers in the Philippines.

If you've built businesses, led teams and know how to turn strategy into execution, we'd love to meet you.

Come build the next chapter of 3cat with us.