Corporate Marketing Manager
Co Ban Kiat Hardware, Inc.
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Job summary
Co Ban Kiat Hardware, Inc. seeks a Corporate Marketing Manager to connect market intelligence, brand development, customer insights, and growth strategy to shape the company’s future direction.
The role is cross-functional, monitoring markets, competitors, and trends to translate insights into actionable recommendations for Management. The candidate will lead corporate marketing and brand development, drive market intelligence, and identify opportunities for new products and revenue growth
Qualifications
- Experience integrating market intelligence into strategic recommendations.
- Proven ability to shape corporate branding and materials.
- Strong ability to translate insights into actionable management plans.
- Cross-functional collaboration across Marketing, Sales, and Product.
Responsibilities
- Develop and maintain corporate marketing materials and brand assets.
- Lead monthly market and competitor intelligence reports for Management.
- Identify opportunities for new product introductions and category expansion.
- Prepare business cases and presentations for growth initiatives.
- Support Sales with market intelligence and lead generation initiatives.
Skills
Education
Tools
Job description
We are looking for a Corporate Marketing Manager who can connect market intelligence, brand development, customer insights, business development, and growth strategy to identify opportunities and help shape the company's future direction.
This is a strategic and highly cross-functional role for someone who goes beyond traditional marketing. You will monitor markets and competitors, identify emerging products and business opportunities, strengthen corporate positioning, support sales and business development, and translate market insights into actionable recommendations for Management.
If you are someone who enjoys researching markets, spotting opportunities, understanding customers, building business cases, and turning insights into action, this role may be for you.
Develop and maintain corporate profiles, presentations, sales decks, and other key corporate marketing materials.
Strengthen the company's corporate brand identity and ensure consistency across business presentations and marketing materials.
Build and maintain a centralized library of corporate information, product presentations, sales materials, event assets, brand guidelines, and templates.
Develop and organize visual assets and resources that can support different business units.
Continuously improve corporate communication and presentation materials to ensure a professional and consistent brand image.
Lead the preparation of monthly market and competitor intelligence reports covering relevant retail, trade, industrial, project, and e-commerce markets.
Monitor competitor activities, pricing, promotions, new products, store concepts, business models, and other market developments.
Identify emerging trends, competitive threats, market gaps, and potential opportunities.
Translate market intelligence into actionable recommendations, risks, opportunities, and proposed action plans for Management.
Monitor emerging products, categories, consumer trends, and market developments.
Identify potential opportunities for new product introductions and category expansion.
Benchmark local and international market trends and identify opportunities relevant to the business.
Prepare regular product and category opportunity reports for Management review.
Work with relevant teams in assessing the potential of new products and categories.
Continuously identify and evaluate new business opportunities and potential revenue streams.
Conduct market assessments and prepare feasibility studies covering market size, competitor landscape, financial assumptions, SWOT analysis, and recommended business models.
Develop business cases and presentations for potential new ventures and growth initiatives.
Present viable opportunities and recommendations to Management.
Support the development of long-term growth and expansion strategies.
Standardize and continuously improve corporate and sales presentations.
Develop customized presentations and materials for different industries, customer segments, and business opportunities.
Support Industrial and Project Sales teams through lead generation initiatives, market intelligence, and business development projects.
Develop customer case studies, success stories, and other materials that strengthen sales presentations.
Work closely with Sales and Business Development teams to identify opportunities and improve the sales pipeline.
Conduct customer insight studies to understand shopper behavior, customer needs, category performance, and customer journey.
Generate insights that can support store concepts, customer experience, product assortment, and commercial strategies.
Conduct periodic customer satisfaction and feedback studies.
Translate customer insights into practical recommendations for improving conversion, customer experience, and sales productivity.
Manage and continuously improve the company's corporate digital presence.
Develop content plans and engagement strategies for relevant digital channels.
Manage and grow the company's professional social media presence.
Monitor website traffic, lead generation, engagement, and other relevant digital performance indicators.
Identify opportunities to strengthen digital visibility and support business development through online channels.
Develop and manage an annual content strategy aligned with corporate and business objectives.
Develop programs such as podcasts, industry discussions, thought leadership content, and other platforms that strengthen the company's market presence.
Identify relevant topics, speakers, industry experts, and business leaders for thought leadership initiatives.
Position the company as a credible voice within relevant retail, construction, industrial, and entrepreneurship sectors.
Identify and evaluate potential partnerships with industry associations, business organizations, trade groups, and other relevant institutions.
Recommend sponsorships, speaking engagements, networking opportunities, and industry activities that can generate brand awareness and business opportunities.
Build and maintain relationships with relevant industry organizations and external stakeholders.
Identify opportunities where industry participation can contribute to business development and market positioning.
Prepare quarterly brand, market, and competitive health reports for Management.
Provide market and competitive insights to support annual business and strategic planning.
Develop and maintain CRM and lead funnel analytics in partnership with Sales.
Monitor market trends and provide early identification of emerging opportunities and risks.
Develop dashboards and reports that allow Management to make informed commercial decisions.
Continuously explore opportunities for new revenue streams, business models, product categories, B2B partnerships, digital commerce, services, subscriptions, equipment rental, and related businesses.
Assess potential opportunities based on market demand, competitive landscape, commercial viability, and strategic fit.
Develop a 3-Year Category Expansion and Growth Roadmap for Management review.
Support Management in evaluating and prioritizing potential growth initiatives.
Bachelor's degree in Marketing, Business Administration, Management, Economics, or a related field.
At least 5-6 years of progressive experience in Marketing, Market Intelligence, Business Development, Strategy, Category Management, or related functions.
Strong experience in market research, competitive analysis, business opportunity assessment, and strategic planning.
Demonstrated ability to translate research and market information into actionable business recommendations.
Strong commercial and analytical mindset with the ability to identify market opportunities and emerging trends.
Experience developing business cases, feasibility studies, market assessments, and management presentations.
Strong understanding of brand development, digital marketing, customer insights, and content strategy.
Experience working cross-functionally with Sales, Operations, Product, Finance, and senior Management.
Strong presentation, communication, research, and stakeholder management skills.
Excellent analytical and problem-solving abilities.
Strong proficiency in PowerPoint and Excel; experience with CRM, analytics, dashboarding, or business intelligence tools is an advantage.
Experience in retail, distribution, hardware, construction, industrial, consumer products, or related industries is an advantage.
A strategic role with direct exposure to Management and business decision-making
Opportunity to work across Marketing, Sales, Product, Business Development, and Strategy
Exposure to multiple markets and industries
Opportunity to identify and develop new business and revenue opportunities
A role where your market insights can directly influence business direction and growth
The opportunity to build corporate marketing and market intelligence capabilities from the ground up
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