Brand Manager (with experience in beauty industry)

HEBE BEAUTY COSMETICS INC.; Taguig; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

HEBE BEAUTY COSMETICS INC. is seeking an experienced Brand Manager to lead the overall brand strategy and execution for a fast-growing beauty brand.

You will define brand identity, messaging, and positioning to align with consumer trends and company objectives, while planning multi-channel campaigns across digital, social, PR, and retail promotions. You will manage creative teams, analyze performance data, and collaborate with KOLs, product, and sales teams to ensure strong brand presence across

Qualifications

• Bachelor's degree in Marketing, Business Management, Advertising or related field.
• 5+ years of brand management experience in cosmetics, beauty, or luxury.
• Strong branding, consumer marketing, and digital strategy knowledge.
• Excellent project management and leadership skills.
• Data-driven mindset with strong analytical abilities.
• Passion for beauty and global trends; self-driven with managerial skills.
• Postgraduate degree is a plus.

Responsibilities

• Develop and execute a comprehensive brand strategy to strengthen brand awareness and market presence.
• Define and refine brand identity, messaging, and positioning to align with consumer trends and company objectives.
• Plan and execute multi-channel marketing campaigns (digital, social media, influencer partnerships, PR, retail promotions).
• Manage social media and art teams to develop content, visual assets, and storytelling strategies.
• Analyze campaign performance and optimize strategies based on data-driven insights.
• Collaborate with KOL team to conduct influencer marketing strategy.
• Stay ahead of beauty industry trends and collaborate with product team to create and launch products.
• Collaborate with sales and retail teams to ensure strong brand presence across distribution channels.
• Develop retail and e-commerce strategies to maximize sales performance.
• Monitor team's KPIs such as sales growth, brand awareness, and customer retention.

Job description

We are seeking an experienced and dynamic Brand Manager to lead the development and execution of our overall brand strategy. This role offers the opportunity to work with a fast-growing, innovative beauty brand.

Key responsibilities

• Develop and execute a comprehensive brand strategy to strengthen brand awareness and market presence

• Define and refine brand identity, messaging, and positioning to align with consumer trends and company objectives

• Plan and execute multi-channel marketing campaigns (digital, social media, influencer partnerships, PR, retail promotions)

• Manage social media and art teams to develop compelling content, visual assets, and storytelling strategies

• Analyze campaign performance and optimize strategies based on data-driven insights

• Collaborate with KOL team to conduct influencer marketing strategy

• Stay ahead of beauty industry trends and collaborate with the product team to create and launch innovative beauty products

• Collaborate with sales and retail teams to ensure a strong brand presence across all distribution channels

• Develop retail and e-commerce strategies to maximize sales performance

• Monitor team's key performance metrics (KPIs) such as sales growth, brand awareness, and customer retention

About you

• Bachelor's degree in Marketing, Business Management, Advertising or a related field

• 5+ years of experience in brand management, preferably in cosmetics, beauty, or luxury industries

• Strong understanding of branding, consumer marketing, and digital strategies

• Excellent project management and leadership skills

• Data-driven mindset with strong analytical skills

• Passion for the beauty industry and understanding of global beauty trends

• Highly self-driven with strong managerial skills

• Postgraduate degree is a plus