Creative Strategist

Relia Sourcing; Philippines; On-site; PHP 360,000 - 720,000; Full time

Job summary

Relia Sourcing is seeking a Creative Strategist to lead idea generation, messaging, and creative concepts across performance marketing. The role focuses on developing strong campaign ideas and turning them into clear concepts, scripts, and copy that drive results.

The Creative Strategist is performance-led with a solid understanding of brand voice and guidelines, shaping how we communicate across marketing touchpoints. Strong English writing and independent working style are essential.

Qualifications

• Proven experience as Creative Strategist or copywriter in digital marketing.
• Ability to generate ideas and turn them into clear concepts and messaging.
• Excellent copywriting for multiple marketing touchpoints.
• Experience writing scripts for video and digital content.
• Strong understanding of performance marketing and conversion-focused messaging.
• Ability to work independently from idea to execution.
• Fluent in written and spoken English.

Responsibilities

• Develop performance-driven campaign ideas, creative angles, and messaging concepts.
• Write final scripts and copy for marketing content across digital channels.
• Ensure messaging aligns with brand guidelines while staying performance-focused.
• Research competitors, market trends, and social platforms to inform direction.
• Collaborate with marketing and creative teams to refine ideas and improve results.
• Test, iterate, and improve messaging based on performance feedback.

Skills

Creative strategy

Copywriting

Performance marketing

Campaign ideation

English proficiency

Job description

Role Summary

We are seeking a Creative Strategist to lead idea generation, messaging, and creative
concepts across our performance marketing efforts. This role focuses on developing strong
campaign ideas and turning them into clear concepts, scripts, and copy that drive results.
The Creative Strategist is performance-led, with a solid understanding of brand voice and
guidelines, and plays a key role in shaping how we communicate across all marketing
touchpoints.

Key Responsibilities

• Develop performance-driven campaign ideas, creative angles, and messaging concepts
• Write final scripts and copy for marketing content across all digital and performance channels
• Ensure all messaging aligns with brand guidelines while remaining performance-focused
• Research competitors, market trends, and social platforms to inform and evolve creative direction
• Collaborate with marketing and creative teams to refine ideas and improve results
• Test, iterate, and improve messaging based on performance feedback

Qualifications

• Proven experience as a Creative Strategist, Copywriter, or similar role in digital or performance marketing
• Strong ability to generate creative ideas and turn them into clear concepts and messaging
• Excellent copywriting skills with experience writing final copy across multiple marketing touchpoints
• Experience writing scripts or narrative structures for video and digital content
• Strong understanding of performance marketing principles and conversion-driven messaging
• Ability to work independently and take ownership from idea to execution-ready output
• Strong proficiency in written and spoken English

Preferred Skills

• Experience working with e-commerce, telehealth, healthcare, beauty, or wellness brands
• Familiarity with paid social platforms and performance creative best practices
• Ability to balance brand voice with performance and conversion goals
• Experience using data or insights to inform creative decision