Content Specialist (Ads & Organic)

JLT Customs Brokerage; Manila; On-site; PHP 335,000 - 603,000; Full time

Job summary

JLT Customs Brokerage is seeking a Content Specialist to develop engaging content for paid campaigns and organic channels. You will ensure brand consistency across blogs, social media, emails, and advertising, while collaborating with the Sales and Marketing teams.

The role emphasizes strong writing, SEO awareness, and the ability to manage multiple content projects with strict deadlines.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Advertising, or related field.
• Experience in content writing, copywriting, digital marketing, or social media management is advantageous.
• Excellent written communication, editing, and proofreading skills.
• Knowledge of social media, content marketing, and email marketing.
• Familiarity with SEO, keyword research, and blog optimization.
• Ability to write compelling copy for paid ads and organic content.
• Experience with email outreach tools such as Lusha is an advantage.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Creative, detail-oriented, and able to collaborate with designers and team members.

Responsibilities

• Develop and manage content calendars for social media, blogs, email, and campaigns.
• Write engaging blog articles, social captions, ad copy, emails, and case studies.
• Create outbound emails using Lusha in coordination with Sales.
• Prepare creative briefs with content requirements, specs, and deadlines.
• Write SEO-friendly blog articles based on keyword research.
• Publish and manage organic social content and monitor performance.
• Ensure consistent brand voice across channels.
• Collaborate with marketing to align content with campaigns.
• Review content data and suggest improvements.

Skills

Strong writing skills

Content strategy

SEO knowledge

Copywriting

Social media management

Editing and proofreading

Project management

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Lusha

Job description

Job Description

We are looking for a creative and detail-oriented Content Specialist to develop engaging content for paid advertising campaigns and organic marketing channels. The ideal candidate has strong writing skills, understands digital content strategies, and can maintain consistent brand messaging across various platforms.

Key Responsibilities

• Develop and manage the content calendar for social media, blogs, email marketing, and advertising campaigns.

• Write engaging blog articles, social media captions, advertising copy, email sequences, and case studies.

• Create and schedule outbound email content using Lusha in coordination with the Sales team.

• Prepare creative briefs for designers, including content requirements, specifications, and deadlines.

• Write SEO-friendly blog articles based on provided keyword research and content briefs.

• Publish and manage organic social media content, engage with audiences, and monitor content performance.

• Ensure consistency in brand voice, tone, and messaging across all marketing channels.

• Collaborate with the marketing team to develop content aligned with campaign objectives and business goals.

• Review content performance data and recommend improvements to enhance engagement and effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Advertising, or a related field is preferred.

• Relevant experience in content writing, copywriting, digital marketing, or social media management is an advantage.

• Excellent written communication, editing, and proofreading skills.

• Knowledge of social media platforms, content marketing, and email marketing.

• Familiarity with SEO principles, keyword research, and blog optimization.

• Ability to write compelling copy for paid advertisements and organic content.

• Experience with email outreach tools, such as Lusha, is an advantage.

• Strong organizational skills and the ability to manage multiple content projects and deadlines.

• Creative, detail-oriented, and able to collaborate effectively with designers and other team members.