Content Marketing Specialist

Vserve Ebusiness Inc.; Metro Manila; On-site; PHP 350,000 - 550,000; Full time

Job summary

Vserve Ebusiness Inc. is seeking a Content Marketing Specialist to craft and optimize content that strengthens brand awareness, boosts website engagement, and supports lead generation.

You’ll translate complex ideas into clear, customer-focused content and work with marketing leaders, SMEs, and sales teams. The role requires solid SEO knowledge, writing excellence, and hands-on CMS experience, including HubSpot Content Hub.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 2–5 years of experience in content marketing, digital marketing, communications, or a related role.
• Strong experience creating and managing website content.
• Solid understanding of SEO and content optimization.
• Hands-on experience with HubSpot Content Hub.
• Experience working with CMS platforms.
• Exceptional writing, editing, and proofreading skills.
• Strong research and interviewing abilities.
• Ability to understand and communicate technical concepts in a clear, customer-friendly manner.
• Knowledge of Google Analytics and SEO tools/platforms.

Responsibilities

• Research, write, edit, and publish content for websites, landing pages, blogs, case studies, newsletters, and marketing campaigns.
• Develop customer-focused content highlighting products, services, capabilities, and industry expertise.
• Create success stories, customer testimonials, and case studies.
• Develop copy for email campaigns, social media, digital campaigns, and sales enablement materials.
• Interview subject matter experts and business leaders to uncover stories, insights, and success cases.
• Maintain and update website content to ensure accuracy, consistency, and relevance.
• Conduct keyword research and apply SEO best practices to new and existing content.
• Support content strategies focused on organic search visibility and lead generation.
• Monitor website, content, and SEO performance and recommend improvements.
• Ensure content consistently follows brand voice, messaging, and quality standards.

Skills

Exceptional writing

SEO knowledge

Content marketing

HubSpot Content Hub

Google Analytics

CMS platforms

Interviewing skills

Editing & proofreading

Research abilities

Education

Bachelor's degree in Marketing/Communications/English

Tools

HubSpot Content Hub

CMS platforms

Job description

About the role

We are looking for a Content Marketing Specialist who combines exceptional writing skills with strong digital marketing and SEO knowledge. In this role, you'll create and optimize content that strengthens brand awareness, increases website engagement, improves organic search visibility, and supports lead generation. You'll work closely with marketing leaders, business stakeholders, subject matter experts, and sales teams to turn complex ideas and technical information into clear, engaging, customer-focused content.

Key responsibilities

• Research, write, edit, and publish content for websites, landing pages, blogs, case studies, newsletters, and marketing campaigns
• Develop customer-focused content highlighting products, services, capabilities, and industry expertise
• Create success stories, customer testimonials, and case studies
• Develop copy for email campaigns, social media, digital campaigns, and sales enablement materials
• Interview subject matter experts and business leaders to uncover stories, insights, and success cases
• Maintain and update website content to ensure accuracy, consistency, and relevance
• Conduct keyword research and apply SEO best practices to new and existing content
• Support content strategies focused on organic search visibility and lead generation
• Monitor website, content, and SEO performance and recommend improvements
• Ensure content consistently follows brand voice, messaging, and quality standards

About you

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field
• 2–5 years of experience in content marketing, digital marketing, communications, or a related role
• Strong experience creating and managing website content
• Solid understanding of SEO and content optimization
• Hands-on experience with HubSpot Content Hub
• Experience working with CMS platforms
• Exceptional writing, editing, and proofreading skills
• Strong research and interviewing abilities
• Ability to understand and communicate technical concepts in a clear, customer-friendly manner
• Knowledge of Google Analytics and SEO tools/platforms