Content Marketing Specialist

Blueshift Energy Inc.; Metro Manila; On-site; PHP 360,000 - 540,000; Full time

Job summary

Blueshift Energy Inc. in the Philippines is seeking a Content Marketing Specialist to develop and execute content strategies aligned with brand and demand generation.

You will research audiences, create SEO-driven content across blogs, website, social media, and videos, and collaborate with Marketing, SEO, and Design teams to maximize reach and conversions.

Qualifications

• Proven experience in Content Marketing, Digital Marketing, Content Writing, Copywriting, or related field.
• Strong writing, editing, proofreading, storytelling, and research skills.
• Working knowledge of SEO, keyword research, on-page optimization, and content strategy.
• Understanding of how content contributes to brand awareness, audience growth, lead generation, customer engagement, and conversions.
• Experience using Semrush, Ahrefs, Google Analytics, or Google Search Console.
• Experience creating long-form articles, website content, social media content, marketing copy, and video scripts.
• Ability to translate technical or complex topics into clear, engaging content.
• Strong understanding of digital audiences, customer behavior, and content consumption patterns.
• Analytical mindset with the ability to use content performance data to identify opportunities and improve results.
• Creative, organized, detail-oriented, and capable of managing multiple content projects and deadlines.
• Strong communication and collaboration skills.
• Ability to work independently while coordinating effectively with Marketing, Creative, and other teams.
• Proactive in researching new content opportunities, topics, formats, and distribution strategies.
• Experience in solar energy, renewable energy, technology, construction, or home improvement is an advantage.
• Portfolio or samples of previous content marketing work are highly preferred.

Responsibilities

• Develop and execute content strategies aligned with brand, marketing, lead generation, and customer acquisition objectives.
• Research target audiences, customer pain points, search behavior, industry trends, competitors, and content opportunities.
• Create content for different stages of the customer journey, from awareness and education to consideration and conversion.
• Produce a minimum of 8 articles per month, including at least 1 cornerstone/pillar article.
• Develop approximately 4 long-form and 12 short-form video scripts per month.
• Write and develop blogs, website content, social media content, video scripts, campaign copy, educational materials, and other marketing content.
• Conduct keyword research and content opportunity analysis using Semrush, Ahrefs, Google Keyword Planner, or similar tools.
• Develop content based on search intent, customer questions, pain points, objections, and relevant business priorities.
• Create compelling headlines, hooks, messaging, calls-to-action, and content angles designed to attract and engage the target audience.
• Apply SEO best practices to improve organic visibility, rankings, traffic, and content discoverability.
• Review and optimize existing content based on search performance, engagement, traffic, and conversion opportunities.
• Identify content gaps and recommend new topics, formats, and content campaigns based on audience and performance data.
• Monitor content performance and use insights to continuously improve content quality, reach, engagement, and lead generation.
• Collaborate with Marketing, SEO, Design, Editing, Multimedia, and Production teams to develop integrated content campaigns.
• Ensure content remains consistent with the company's brand voice, messaging, positioning, and quality standards.
• Support marketing campaigns by developing content that strengthens advertising, social media, website, and lead-generation initiatives.
• Repurpose high-performing content into different formats to maximize reach and content value.
• Maintain an organized content calendar and ensure content deliverables are completed accurately and on schedule.
• Stay updated on SEO developments, content marketing trends, search behavior, social media trends, and emerging content formats.

Skills

Content Marketing

Copywriting

Editing

SEO

Keyword research

Analytics

Storytelling

Research skills

Communication

Project management

Team collaboration

Independent work

Tools

Semrush

Ahrefs

Google Analytics

Google Search Console

Job description

KEY RESPONSIBILITIES

• Develop and executecontent strategiesaligned with brand, marketing, lead generation, and customer acquisition objectives.

• Researchtarget audiences, customer pain points, search behavior, industry trends, competitors, and content opportunities.

• Create content for different stages of the customer journey, fromawareness and education to consideration and conversion.

• Produce a minimum of8 articles per month, including at least1 cornerstone/pillar article.

• Develop approximately4 long-form and 12 short-form video scripts per month.

• Write and developblogs, website content, social media content, video scripts, campaign copy, educational materials, and other marketing content.

• Conductkeyword research and content opportunity analysisusing Semrush, Ahrefs, Google Keyword Planner, or similar tools.

• Develop content based onsearch intent, customer questions, pain points, objections, and relevant business priorities.

• Create compellingheadlines, hooks, messaging, calls-to-action, and content anglesdesigned to attract and engage the target audience.

• Apply SEO best practices to improveorganic visibility, rankings, traffic, and content discoverability.

• Review and optimize existing content based onsearch performance, engagement, traffic, and conversion opportunities.

• Identify content gaps and recommend new topics, formats, and content campaigns based onaudience and performance data.

• Monitor content performance and use insights to continuously improvecontent quality, reach, engagement, and lead generation.

• Collaborate withMarketing, SEO, Design, Editing, Multimedia, and Production teamsto develop integrated content campaigns.

• Ensure content remains consistent with the company'sbrand voice, messaging, positioning, and quality standards.

• Support marketing campaigns by developing content that strengthensadvertising, social media, website, and lead-generation initiatives.

• Repurpose high-performing content into different formats tomaximize reach and content value.

• Maintain an organized content calendar and ensure content deliverables are completedaccurately and on schedule.

• Stay updated onSEO developments, content marketing trends, search behavior, social media trends, and emerging content formats.

QUALIFICATIONS

• Proven experience inContent Marketing, Digital Marketing, Content Writing, Copywriting, Communications, or a related field.

• Strong writing, editing, proofreading, storytelling, and research skills.

• Working knowledge ofSEO, keyword research, search intent, on-page optimization, and content strategy.

• Understanding of how content contributes tobrand awareness, audience growth, lead generation, customer engagement, and conversions.

• Experience usingSemrush, Ahrefs, Google Analytics, Google Search Console, or similar toolsis an advantage.

• Experience creatinglong-form articles, website content, social media content, marketing copy, and video scripts.

• Ability to translate technical or complex topics intoclear, engaging, and audience-friendly content.

• Strong understanding ofdigital audiences, customer behavior, and content consumption patterns.

• Analytical mindset with the ability to usecontent performance data to identify opportunities and improve results.

• Creative, organized, detail-oriented, and capable of managingmultiple content projects and deadlines.

• Strong communication and collaboration skills.

• Ability to work independently while coordinating effectively withMarketing, Creative, and other teams.

• Proactive in researching newcontent opportunities, topics, formats, and distribution strategies.

• Experience insolar energy, renewable energy, technology, construction, or home improvementis an advantage.

• Portfolio or samples of previous content marketing work are highly preferred.