Content Marketing Specialist

Simpletrade Solutions Inc; Quezon City; On-site; PHP 334,800 - 558,000; Full time

Job summary

A progressive marketing firm in Quezon City is seeking a Content Creation and Marketing Specialist to develop engaging content and manage social media presence. The ideal candidate holds a Bachelor's degree and has a strong background in writing and digital marketing. This role includes collaborating with influencers and executing effective marketing strategies to drive brand awareness.

Qualifications

• Preferably with experience in content creation or digital marketing.
• Ability to produce high quality content that engages and resonates with target audiences.
• Effective time management and ability to prioritize tasks.

Responsibilities

• Develop and refine a content strategy aligning with brand goals.
• Write clear, concise, and persuasive copy for various mediums.
• Monitor social media metrics and engagement.
• Conduct influencer research and evaluate authenticity.
• Participate in special projects as needed.

Skills

Strong writing

Editing

Proofreading

Proficient in content creation tools

Social media management

Education

Bachelor’s degree in Arts, Marketing, Communication, Business, or equivalent

Tools

Content creation tools

Graphic design software

Job description

Content Creation and Copywriting

• Develops and refines a content strategy that aligns with the brand's goals and target audience, ensuring that content remains fresh and relevant.
• Writes compelling and engaging content that aligns with the brand’s voice and goals in collaboration with the creative team.
• Writes clear, concise, and persuasive copy for various mediums, including advertisements, websites, social media, brochures, emails, and more.
• Plans and schedules content in the assigned platforms like websites, social media, emails, and ads to maintain and nurture sellers and potential sellers in the funnel.

Social Media Management

• Uses social media analytics tools to monitor KPIs, track performance, and provide regular reports to management.
• Ensures that all social media content and interactions adhere to legal and ethical guidelines and the brand's policies.
• Responds to comments, messages, and mentions on social media, engaging with followers and addressing their inquiries or concerns.
• Implements content moderation guidelines to ensure that user-generated content complies with community standards and brand values and takes necessary actions against violators of community guidelines.
• Stays current with industry trends and social media platform changes to adapt strategies accordingly.

Influencer Marketing

• Conducts research to find potential influencers who align with the brand's values and target demographics.
• Evaluates influencers' reach, engagement, and authenticity.
• Provides influencers with brand guidelines and messaging to ensure consistency.
• Reviews influencer’s content before it is posted to ensure it meets brand standards and legal requirements.
• Monitors campaign performance, including engagement metrics, reach, and ROI.
• Ensures that influencers are compensated as per the agreed terms.

Ad Hoc Projects and Additional Tasks

• Participates in special projects as needed by the company.
• Performs other tasks that may be assigned from time to time.

Qualifications

• Bachelor’s degree in Arts, Marketing, Communication, Business, or equivalent.
• Preferably with experience in content creation, digital marketing or related field.
• Content creation skills: Strong writing, editing, and proofreading skills.
• Proficient in content creation tools and platforms, graphic design software etc.
• Ability to produce high quality content that engages and resonates with target audiences.
• Ability to use social media for impressions and brand awareness.
• Effective time management and the ability to prioritize tasks to meet deadlines.