Content Strategist (Creative Campaigns)

Q2 HR Solutions; Metro Manila; Vor Ort; PHP 600.000 - 900.000; Vollzeit

Zusammenfassung

Q2 HR Solutions is seeking a Content Strategist who blends storytelling with strategic planning to craft campaigns that resonate with audiences across channels. You will turn consumer insights and business goals into compelling narratives and content strategies that boost brand awareness and engagement.

You'll collaborate with Marketing, Creative, Brand, and Operations teams to deliver integrated campaigns, maintain brand voice, and ensure high-quality outputs.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Advertising, Journalism, Multimedia, or related field.

Aufgaben

• Develop and execute content strategies aligned with brand objectives, consumer insights, and marketing priorities.
• Lead the conceptualization of integrated marketing campaigns, from initial ideas through creative execution.
• Develop campaign narratives, key messages, content pillars, and communication strategies across multiple platforms.
• Translate business initiatives, promotions, and consumer insights into engaging content and creative concepts.
• Collaborate with Marketing, Brand, Creative, and Operations teams to ensure effective campaign execution.
• Facilitate creative brainstorming sessions and contribute innovative campaign ideas.
• Evaluate campaign and content performance to identify opportunities for improvement.

Kenntnisse

Strategic thinking

Brand storytelling

Cross-functional collaboration

Copywriting

Ausbildung

Bachelor's degree in Marketing, Communications, Advertising, Journalism, Multimedia, or related field

Tools

Graphic design basics

Video editing basics

Jobbeschreibung

We're looking for a Content Strategist who combines creative thinking, brand storytelling, and strategic planning to develop campaigns that connect with audiences.

In this role, you'll transform consumer insights and business objectives into compelling campaign concepts, engaging narratives, and impactful content across multiple channels.

You'll collaborate with Marketing, Creative, Brand, and Operations teams to develop integrated campaigns that build brand awareness, strengthen audience engagement, and create meaningful consumer experiences.

If you're passionate about storytelling, creative strategy, and turning ideas into memorable campaigns, we'd love to hear from you!

Key Responsibilities

• Develop and execute content strategies aligned with brand objectives, consumer insights, and marketing priorities.
• Lead the conceptualization of integrated marketing campaigns, from initial ideas through creative execution.
• Develop campaign narratives, key messages, content pillars, and communication strategies across multiple platforms.
• Translate business initiatives, promotions, and consumer insights into engaging content and creative concepts.

Creative Strategy & Brand Storytelling

• Develop original campaign concepts, storytelling approaches, and creative directions that strengthen brand engagement.
• Prepare creative briefs, mood boards, visual references, and basic mock-ups to communicate campaign ideas.
• Collaborate with graphic designers, video producers, and creative teams to bring campaign concepts to life.
• Create compelling, audience-focused narratives that support brand awareness, engagement, and loyalty.

Content Development & Quality Assurance

• Lead the development of engaging copy and content for digital marketing, social media, TV, radio, out-of-home advertising, events, and brand partnerships.
• Review and refine campaign materials to ensure consistent messaging, brand voice, and creative quality.
• Ensure content is engaging, audience-focused, and aligned with campaign objectives.
• Collaborate with Marketing, Brand, Creative, and Operations teams to ensure effective campaign execution.
• Facilitate creative brainstorming sessions and contribute innovative campaign ideas.
• Evaluate campaign and content performance to identify opportunities for improvement.
• Stay updated on consumer trends, social media, advertising, and creative storytelling approaches.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Journalism, Multimedia, or a related field.
• 5–8 years of experience in content strategy, creative strategy, advertising, brand communications, or integrated marketing campaigns.
• Proven experience conceptualizing and executing creative or integrated marketing campaigns.
• Strong background in content planning, campaign development, creative storytelling, and copywriting.
• Ability to develop campaign concepts, creative briefs, messaging frameworks, and content strategies.
• Strong understanding of brand positioning, audience engagement, and campaign performance.
• Excellent communication, presentation, creative thinking, and cross-functional collaboration skills.
• Basic graphic design and video editing knowledge to support creative planning and conceptualization.
• A strong creative portfolio showcasing campaign concepts, storytelling, copywriting, and strategic thinking.

What We're Looking For

We're looking for a strategic thinker who can see the bigger picture behind every campaign, develop meaningful stories, and transform creative ideas into engaging consumer experiences.

Someone who doesn't just create content but understands why it matters, who it connects with, and how it supports the brand's objectives.