COFFEE MARKETING MANAGER - KRISPY KREME HEAD OFFICE

Max's Group, Inc.; Pasig; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Krispy Kreme Head Office in Pasig City, Metro Manila, is seeking a dynamic Coffee Marketing Manager to drive the coffee brand strategy across the Philippines. This full-time role leads integrated campaigns, coordinates with product, ops, and sales teams, and manages budgets to maximize ROI.

The ideal candidate has a Marketing/Business degree and 5–7 years in marketing management within food & beverage or QSR. Local market knowledge is a plus, with strong analytical and communication skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum 5-7 years of marketing management experience in food & beverage or quick-service restaurant.
• Proven track record of developing and executing campaigns that increase brand awareness and sales.
• Strong understanding of consumer behaviour, market segmentation, and brand positioning strategies.
• Excellent analytical skills with proficiency in marketing metrics and reporting tools.
• Ability to manage multiple initiatives and meet tight deadlines.
• Knowledge of the Philippine market and local consumer preferences is advantageous.

Responsibilities

• Develop and implement integrated coffee marketing strategies and campaigns that align with brand objectives and drive sales growth.
• Analyse market trends, consumer insights, and competitive landscape to identify opportunities for product innovation and positioning.
• Create compelling marketing content for digital and traditional channels, including social media, in-store displays, and advertising campaigns.
• Collaborate with product development, operations, and sales teams to launch and execute new coffee offerings.
• Manage marketing budgets and ensure efficient allocation of resources to maximize ROI.
• Monitor campaign performance, analyse KPIs, and provide regular reports to senior management.
• Build and maintain relationships with franchisees, distributors, and media partners.
• Conduct market research and customer feedback analysis to inform strategic decisions and product development.
• Coordinate with external agencies and vendors to execute initiatives on schedule.
• Support brand consistency across all coffee-related marketing touchpoints.

Skills

Marketing strategy

Brand positioning

Market research

Analytics

Digital marketing

Budget management

Project management

Communication

Consumer insights

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business Administration

Tools

Marketing automation tools

Social media management

CRM software

Data analytics tools

Job description

About the role

We are seeking a dynamic and strategic Coffee Marketing Manager to join the Krispy Kreme Head Office in Pasig City, Metro Manila. This is a full-time position that plays a crucial role in driving the coffee marketing initiatives for Krispy Kreme across the Philippines. You will be responsible for developing and executing comprehensive marketing strategies that elevate our coffee brand, increase market share, and strengthen customer engagement. This role is instrumental in positioning Krispy Kreme's coffee offerings as a market leader whilst supporting the broader business objectives of Max's Group, Inc.

What you'll be doing

• Developing and implementing integrated coffee marketing strategies and campaigns that align with brand objectives and drive sales growth

• Analysing market trends, consumer insights, and competitive landscape to identify opportunities for coffee product innovation and positioning

• Creating compelling marketing content and promotional materials for digital and traditional channels, including social media, in-store displays, and advertising campaigns

• Collaborating with product development, operations, and sales teams to ensure successful launch and execution of new coffee offerings

• Managing marketing budgets and ensuring efficient allocation of resources to maximise return on investment

• Monitoring campaign performance, analysing key performance indicators (KPIs), and providing regular reports to senior management

• Building and maintaining relationships with key stakeholders, including franchisees, distributors, and media partners

• Conducting market research and customer feedback analysis to inform strategic decision-making and product development

• Coordinating with external agencies and vendors to execute marketing initiatives effectively and on schedule

• Supporting brand consistency across all coffee-related marketing touchpoints and communications

What we're looking for

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field

• Minimum 5-7 years of experience in marketing management, preferably within the food and beverage or quick-service restaurant industry

• Proven track record of developing and executing successful marketing campaigns that have driven brand awareness and sales growth

• Strong understanding of consumer behaviour, market segmentation, and brand positioning strategies

• Excellent analytical skills with proficiency in marketing metrics, data analysis, and reporting tools

• Creative thinking and ability to develop innovative marketing concepts that resonate with target audiences

• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet tight deadlines

• Excellent communication and presentation skills with the ability to influence stakeholders at all levels

• Proficiency in digital marketing platforms, social media management, and marketing automation tools

• Experience with budget management and financial planning

• Knowledge of the Philippine market and local consumer preferences is highly advantageous

• Ability to work collaboratively in a fast-paced, dynamic team environment