Marketing Campaign Lead

Max's Group, Inc.; Pasig; On-site; PHP 350,000 - 550,000; Full time

Job summary

Max's Group, Inc. is seeking a Marketing Officer to join our Krispy Kreme Head Office in Pasig City, Metro Manila.

This full-time role focuses on developing and executing integrated marketing strategies to boost brand visibility, engage customers, and drive business growth across our operations. You will manage campaigns across digital and traditional channels, oversee content creation, conduct market research, and collaborate with product, sales, and ops teams to ensure consistent messaging and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 2–4 years of marketing experience preferred in food/beverage/retail/QSR.
• Strong knowledge of digital marketing channels and analytics tools.
• Excellent written and verbal communication skills.
• Proficiency in MS Office and marketing CMS/tools.

Responsibilities

• Develop and implement integrated marketing campaigns across digital and traditional channels.
• Manage social media and digital marketing initiatives to boost brand awareness.
• Conduct market research and analyse consumer trends to identify opportunities.
• Collaborate with product, sales, and operations for cohesive messaging.
• Create and manage marketing content including promotions and communications.
• Monitor marketing performance metrics and ROI.
• Support events, brand activations and sponsorship opportunities.
• Manage marketing budgets and resource allocation.
• Coordinate with agencies, vendors, and partners.
• Maintain brand consistency across all touchpoints.

Skills

Marketing strategy

Digital marketing

Content creation

Analytics

Education

Bachelor's degree in Marketing/related field

Tools

MS Office

CMS/marketing software

Job description

Max's Group, Inc. is seeking a Marketing Officer to join our Krispy Kreme Head Office in Pasig City, Metro Manila.

This full-time role focuses on developing and executing integrated marketing strategies to boost brand visibility, engage customers, and drive business growth across our operations. You will manage campaigns across digital and traditional channels, oversee content creation, conduct market research, and collaborate with product, sales, and ops teams to ensure consistent messaging and