Channel Marketing Specialist - Krispy Kreme Head Office

Max's Group Inc.; Makati; On-site; PHP 420,000 - 680,000; Full time

Job summary

Krispy Kreme Head Office in Metro Manila, Philippines, seeks a Channel Marketing Specialist to drive channel marketing initiatives and support brand growth across retail touchpoints. This full-time role emphasizes campaign development, data analysis, and cross-functional coordination to ensure consistent messaging and retail impact.

The candidate will develop integrated campaigns, collaborate with sales and operations, analyse performance data, and manage promotional content for multiple

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–4 years in retail, channel, or brand marketing.
• Strong knowledge of retail environments and omnichannel strategies.
• Proficiency in digital marketing tools and analytics software.
• Excellent written and verbal English; Filipino an advantage.
• Able to manage multiple campaigns and meet deadlines.
• Strong analytical and problem-solving skills.
• Creative thinker with detail-oriented execution.
• Experience in retail POS/CPG or food & beverage marketing desirable.
• Proficiency with MS Office and CRM systems.

Responsibilities

• Develop and execute integrated channel marketing campaigns across retail touchpoints.
• Collaborate with sales, operations, and creative teams to ensure cohesive strategies.
• Analyse channel performance data and consumer insights for optimisation.
• Manage marketing materials and communications for retail channels.
• Support product launches and seasonal campaigns with timely execution.
• Monitor market trends and competitor activities for competitive positioning.
• Prepare reports on campaign performance, ROI, and actionable recommendations.
• Liaise with retail partners to ensure effective POS implementation.
• Contribute ideas during strategy sessions to enhance brand visibility.

Skills

Channel marketing

Retail marketing

Omnichannel marketing

Digital marketing tools

Social media platforms

Marketing analytics

English communication

Multitasking

Analytical thinking

Creative thinking

Project management

CRM systems

Microsoft Office

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Microsoft Office

Job description

We are seeking a

Channel Marketing Specialist – Krispy Kreme Head Office

to join our team. This is a full-time position that plays a strategic role in driving our channel marketing initiatives and supporting the growth of the Krispy Kreme brand across multiple touchpoints. As a Channel Marketing Specialist, you will be instrumental in developing and executing targeted marketing campaigns that reach our customers through various retail channels. This role is essential to connecting our brand with consumers and ensuring consistent, impactful messaging across all platforms.

What you'll be doing

• Develop and execute integrated channel marketing campaigns across retail and consumer touchpoints to drive brand awareness and sales growth
• Collaborate with cross-functional teams including sales, operations, and creative to ensure cohesive marketing strategies aligned with brand guidelines
• Analyse channel performance data and consumer insights to identify opportunities for optimisation and improvement
• Manage marketing materials, promotional content, and communications for various retail channels
• Support product launches and seasonal campaigns by coordinating marketing activities and ensuring timely execution
• Monitor market trends and competitor activities to maintain competitive positioning and identify new marketing opportunities
• Prepare regular reports and presentations on campaign performance, ROI, and actionable recommendations
• Liaise with retail partners and stakeholders to ensure effective implementation of marketing initiatives at point of sale
• Contribute ideas and insights during strategy sessions to enhance brand visibility and customer engagement

What we're looking for

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2-4 years of experience in retail marketing, channel marketing, or brand marketing roles
• Strong knowledge of retail environments and omnichannel marketing strategies
• Proficiency in digital marketing tools, social media platforms, and marketing analytics software
• Excellent written and verbal communication skills in English; proficiency in Filipino is an advantage
• Demonstrated ability to manage multiple campaigns simultaneously and meet tight deadlines
• Strong analytical and problem-solving skills with the ability to interpret data and draw meaningful insights
• Creative thinking combined with a detail-oriented approach to project execution
• Experience with retail consumer products or food and beverage marketing is highly desirable
• Proficiency in Microsoft Office Suite and CRM systems
• Ability to work collaboratively in a fast-paced team environment and adapt to changing priorities