CHANNEL MARKETING SPECIALIST - KRISPY KREME HEAD OFFICE

Max's Group, Inc.; Makati; On-site; PHP 420,000 - 660,000; Full time

Job summary

Max's Group, Inc. is seeking a Channel Marketing Specialist for Krispy Kreme Head Office in Metro Manila. This full-time role drives channel marketing strategies across retail touchpoints and supports growth of the Krispy Kreme brand through targeted campaigns.

You will collaborate with sales, operations and creative teams, analyse channel data, manage marketing materials, and coordinate launches to ensure timely, impactful execution and strong ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 2–4 years of experience in retail, channel or brand marketing.
• Knowledge of retail environments and omnichannel strategies.
• Proficiency with digital marketing tools and analytics software.
• Strong written and verbal English; Filipino language skills are a plus.
• Ability to manage multiple campaigns and meet deadlines.
• Analytical mindset with data-driven decision making.
• Creative thinking with detail-oriented execution.

Responsibilities

• Develop and execute integrated channel marketing campaigns across retail touchpoints.
• Collaborate with sales, operations and creative to align with brand guidelines.
• Analyze channel performance data and consumer insights for optimisation.
• Manage marketing materials and communications for retail channels.
• Support product launches and seasonal campaigns with timely execution.
• Monitor market trends and competitor activities for positioning.
• Prepare reports on campaign performance, ROI and recommendations.
• Liaise with retail partners to ensure effective POS marketing implementation.
• Contribute ideas in strategy sessions to boost brand visibility.

Skills

Retail marketing

Channel marketing

Brand marketing

Digital marketing

Campaign management

English communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM systems

Microsoft Office Suite

Job description

We are seeking a Channel Marketing Specialist – Krispy Kreme Head Office to join our team. This is a full-time position that plays a strategic role in driving our channel marketing initiatives and supporting the growth of the Krispy Kreme brand across multiple touchpoints. As a Channel Marketing Specialist, you will be instrumental in developing and executing targeted marketing campaigns that reach our customers through various retail channels. This role is essential to connecting our brand with consumers and ensuring consistent, impactful messaging across all platforms.

What you'll be doing

• Develop and execute integrated channel marketing campaigns across retail and consumer touchpoints to drive brand awareness and sales growth

• Collaborate with cross-functional teams including sales, operations, and creative to ensure cohesive marketing strategies aligned with brand guidelines

• Analyse channel performance data and consumer insights to identify opportunities for optimisation and improvement

• Manage marketing materials, promotional content, and communications for various retail channels

• Support product launches and seasonal campaigns by coordinating marketing activities and ensuring timely execution

• Monitor market trends and competitor activities to maintain competitive positioning and identify new marketing opportunities

• Prepare regular reports and presentations on campaign performance, ROI, and actionable recommendations

• Liaise with retail partners and stakeholders to ensure effective implementation of marketing initiatives at point of sale

• Contribute ideas and insights during strategy sessions to enhance brand visibility and customer engagement

What we're looking for

• Bachelor's degree in Marketing, Business, Communications, or a related field

• 2-4 years of experience in retail marketing, channel marketing, or brand marketing roles

• Strong knowledge of retail environments and omnichannel marketing strategies

• Proficiency in digital marketing tools, social media platforms, and marketing analytics software

• Excellent written and verbal communication skills in English; proficiency in Filipino is an advantage

• Demonstrated ability to manage multiple campaigns simultaneously and meet tight deadlines

• Strong analytical and problem-solving skills with the ability to interpret data and draw meaningful insights

• Creative thinking combined with a detail-oriented approach to project execution

• Experience with retail consumer products or food and beverage marketing is highly desirable

• Proficiency in Microsoft Office Suite and CRM systems

• Ability to work collaboratively in a fast-paced team environment and adapt to changing priorities