Channel Marketing Strategist — Retail Growth & Campaigns

Max's Group Inc.; Makati; On-site; PHP 420,000 - 680,000; Full time

Job summary

Krispy Kreme Head Office in Metro Manila, Philippines, seeks a Channel Marketing Specialist to drive channel marketing initiatives and support brand growth across retail touchpoints. This full-time role emphasizes campaign development, data analysis, and cross-functional coordination to ensure consistent messaging and retail impact.

The candidate will develop integrated campaigns, collaborate with sales and operations, analyse performance data, and manage promotional content for multiple

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–4 years in retail, channel, or brand marketing.
• Strong knowledge of retail environments and omnichannel strategies.
• Proficiency in digital marketing tools and analytics software.
• Excellent written and verbal English; Filipino an advantage.
• Able to manage multiple campaigns and meet deadlines.
• Strong analytical and problem-solving skills.
• Creative thinker with detail-oriented execution.
• Experience in retail POS/CPG or food & beverage marketing desirable.
• Proficiency with MS Office and CRM systems.

Responsibilities

• Develop and execute integrated channel marketing campaigns across retail touchpoints.
• Collaborate with sales, operations, and creative teams to ensure cohesive strategies.
• Analyse channel performance data and consumer insights for optimisation.
• Manage marketing materials and communications for retail channels.
• Support product launches and seasonal campaigns with timely execution.
• Monitor market trends and competitor activities for competitive positioning.
• Prepare reports on campaign performance, ROI, and actionable recommendations.
• Liaise with retail partners to ensure effective POS implementation.
• Contribute ideas during strategy sessions to enhance brand visibility.

Skills

Channel marketing

Retail marketing

Omnichannel marketing

Digital marketing tools

Social media platforms

Marketing analytics

English communication

Multitasking

Analytical thinking

Creative thinking

Project management

CRM systems

Microsoft Office

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Microsoft Office

Job description

Krispy Kreme Head Office in Metro Manila, Philippines, seeks a Channel Marketing Specialist to drive channel marketing initiatives and support brand growth across retail touchpoints. This full-time role emphasizes campaign development, data analysis, and cross-functional coordination to ensure consistent messaging and retail impact.

The candidate will develop integrated campaigns, collaborate with sales and operations, analyse performance data, and manage promotional content for multiple