Retail Channel Marketing Strategist

Max's Group, Inc.; Makati; On-site; PHP 420,000 - 660,000; Full time

Job summary

Max's Group, Inc. is seeking a Channel Marketing Specialist for Krispy Kreme Head Office in Metro Manila. This full-time role drives channel marketing strategies across retail touchpoints and supports growth of the Krispy Kreme brand through targeted campaigns.

You will collaborate with sales, operations and creative teams, analyse channel data, manage marketing materials, and coordinate launches to ensure timely, impactful execution and strong ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 2–4 years of experience in retail, channel or brand marketing.
• Knowledge of retail environments and omnichannel strategies.
• Proficiency with digital marketing tools and analytics software.
• Strong written and verbal English; Filipino language skills are a plus.
• Ability to manage multiple campaigns and meet deadlines.
• Analytical mindset with data-driven decision making.
• Creative thinking with detail-oriented execution.

Responsibilities

• Develop and execute integrated channel marketing campaigns across retail touchpoints.
• Collaborate with sales, operations and creative to align with brand guidelines.
• Analyze channel performance data and consumer insights for optimisation.
• Manage marketing materials and communications for retail channels.
• Support product launches and seasonal campaigns with timely execution.
• Monitor market trends and competitor activities for positioning.
• Prepare reports on campaign performance, ROI and recommendations.
• Liaise with retail partners to ensure effective POS marketing implementation.
• Contribute ideas in strategy sessions to boost brand visibility.

Skills

Retail marketing

Channel marketing

Brand marketing

Digital marketing

Campaign management

English communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM systems

Microsoft Office Suite

Job description

Max's Group, Inc. is seeking a Channel Marketing Specialist for Krispy Kreme Head Office in Metro Manila. This full-time role drives channel marketing strategies across retail touchpoints and supports growth of the Krispy Kreme brand through targeted campaigns.

You will collaborate with sales, operations and creative teams, analyse channel data, manage marketing materials, and coordinate launches to ensure timely, impactful execution and strong ROI.