CBS - COMMUNICATIONS STRATEGY AND INTEGRATION LEAD

Metrobank; Makati; On-site; PHP 558,000 - 892,800; Full time

Job summary

A major financial institution in the Philippines is seeking a Communications Strategy and Integration Lead to manage integrated marketing campaigns. The successful candidate will have a Bachelor's degree and 3-5 years of experience in marketing or advertising. Responsibilities include executing campaigns across multiple platforms, leading stakeholder engagement, and ensuring brand consistency. The position offers the opportunity to work in a dynamic environment and collaborate with various teams.

Qualifications

• Must have a bachelor's degree in communications, marketing, or business.
• At least 3-5 years of experience in marketing or advertising.
• Strong working knowledge of MS Office (Word, Excel, PowerPoint).
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Manage and execute integrated marketing campaigns across various platforms.
• Develop strategies and communication plans based on business objectives.
• Lead stakeholder management throughout the campaign development process.
• Ensure cohesion in branding and messaging across different channels.

Skills

Creative problem solving

Time management

Presentation skills

Marketing communications

Process orientation

Team collaboration

Education

Bachelor's degree in communications, marketing, or business

Tools

MS Word

MS Excel

MS PowerPoint

Job description

CBS - COMMUNICATIONS STRATEGY AND INTEGRATION LEAD

Job Summary

The Communications Strategy and Integration Manager is responsible for end-to-end campaign management & integration via creating, executing and monitoring performance of IMCs for business units that will be assigned to him/her.

Duties & Responsibilities

Campaign Integration

• Orchestrate end-to-end execution of integrated marketing campaigns through various platforms such as digital, traditional, events/activations and other emerging platforms.
• Ensures seamless and timely execution of all collaterals / elements / campaign output. These include (but not limited to): creative collaterals on digital and non-digital media, media / advertising channels, landing pages / owned channels, social media, PR play etc.
• Provides direction for content and creative development in support of marketing and product requirements.
• Ensure cohesiveness and consistency in language and branding across the Digital Products.
• Ensures tracking and fulfillment of communication metrics – awareness / creative performance metrics, acquisition digital sales metrics in close coordination with Media team.
• Tracking and processing of accruals for CEs/Invoices of assigned projects CE / billing

Communication Planning

• Work with program managers / product managers to align business objectives and translate into a marketing communication plan
• Helps develop and initiate strategies such as but not limited to communication plans, go-to-market frameworks, content themes, creative strategies that are rooted on consumer insights
• Performs research and investigation to prepare competitive of all credit and prepaid cards on a monthly basis
• Conducts regular checks of newspapers, competitors’ websites and collaterals (e.g. SOA inserts, SOA newsbriefs, newsletters) and updates the competitive monitoring board as necessary

Stakeholder Management

• Responsible in leading and collaborating with key stakeholders/internal clients throughout the whole campaign development process
• Manage agencies (digital/events) and creative team to build campaigns & develop communication materials
• Coordinates / secures approvals with internal clients / institutional branding teams

Qualifications

• Must have a bachelor’s degree from a college/university, preferably a graduate of communications / marketing or business course.
• Experience in creatives, media agency, or other fast-paced industries such as telco/FMCG/ECOMM is a plus
• Marketing Comms or In-house agency experience in banking a plus
• At least 3-5 years of experience working in brand / marcomm or product marketing, advertising agencies, and/or media (digital + non-digital) agency
• Able to translate & execute marketing business objectives to marketing communications plans
• Able to convey ideas / plans through strong, convincing presentations or conversations across leaders and key stakeholders
• Has strong working knowledge of MS Word, Excel, and PowerPoint.
• Process oriented especially in communications development – from briefing, approvals, implementation, post review; Open and able to create & improve processes as needed.
• Well rounded in all aspects of marketing communications – digital, traditional, events & activation
• Has knowledge & understanding of media planning & execution
• Strong organizational and consolidation skills for administrative items and data across different business units / media channels etc.
• Able to work independently with little supervision and demonstrates ownership of campaigns to provide correct recommendations and insights
• Strong time management skills and ability to manage multiple projects simultaneously.
• Creative problem solving and ideation skills.
• People person – works well with teams, and when needed is able to host / present to big groups.

Other Details

Unit: Consumer Business Sector/ Usage, Partnership & Communications Management Department