Campaigns Marketing Specialist

PurpleBug, Inc - Marketing Technology Company; Makati; On-site; PHP 900,000 - 2,100,000; Full time

Job summary

PurpleBug, Inc - Marketing Technology Company in Makati is seeking an experienced marketing leader to oversee campaign production, social media management, and strategic content development.

You will coordinate cross-functional teams, craft pitches, analyze performance data, manage online events, and mentor junior staff to deliver high-quality outputs aligned with client goals.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 12 years of experience in digital marketing, campaign management, or content strategy.

Responsibilities

• Develop and execute marketing and campaign strategies aligned with client objectives and KPIs.
• Evaluate and refine strategies using insights from research and campaign performance data.
• Collaborate with cross-functional teams to integrate campaigns with broader marketing initiatives.
• Assist in the creation and development of strategic pitches and coordinate cross-functional teams for pitch execution.
• Oversee social media management activities and ensure alignment with campaign goals.
• Plan and execute online events to promote engagement and brand visibility.
• Provide mentorship to junior team members and manage task delegation.

Skills

Campaign management

Social media oversight

Content direction

Strategic planning

Leadership

Education

Bachelor's degree in Marketing or Communications

Tools

CapCut

Canva

Adobe

Job description

Key Responsibilities

• Develop and execute marketing and campaign strategies aligned with client objectives and key performance indicators.
• Evaluate and refine strategies using insights from research and campaign performance data.
• Collaborate with cross-functional teams to integrate campaigns with broader marketing initiatives.
  
  

Key Responsibilities

Strategic Planning and Coordination (Campaign Production)

• Develop and execute marketing and campaign strategies aligned with client objectives and key performance indicators.
• Evaluate and refine strategies using insights from research and campaign performance data.
• Collaborate with cross-functional teams to integrate campaigns with broader marketing initiatives.
  
  

Pitch Development and Presentation

• Assist in the creation and development of strategic pitches that align with client goals and objectives.
• Utilize strategic thinking to brainstorm innovative ideas and craft tailored proposals.
• Delegate tasks effectively within the team to ensure all pitch components are completed on time.
• Coordinate cross-functional teams to gather necessary insights and resources for successful pitch execution.
• Lead and assist in pitch presentations, showcasing creative solutions and strategic recommendations.
• Mentor and guide the team to improve their pitch creation and presentation skills.
  
  

Social Media Management Oversight

• Handle and oversee the social media management activities of the unit, ensuring alignment with campaign goals.
• Conduct quality assurance of all social media deliverables, including pre- and post-production outputs.
• Provide support to the unit in community management efforts, ensuring proper implementation and audience engagement.
• Analyze competitor activities to identify opportunities and threats, preparing performance reports with actionable insights for improvement.
• Present insights and findings in a clear and actionable manner to stakeholders.
  
  

Quality Assurance and Oversight

• Oversee social media management and ensure proper execution by their unit.
• Conduct quality assurance checks from pre- to post-production, ensuring that deliverables meet brand and campaign standards.
• Assist team members in implementing community management strategies, ensuring timely and appropriate audience engagement.
• Review and optimize the quality of content and engagement metrics to drive continuous improvement.
• Understanding of Content Format and Platform (CMS, Social Media):
• Proficiency in content management systems (CMS) and various social media platforms, understanding their nuances and best practices.
  
  

Research and Analysis

• Perform deep dives into market trends, competitor activities, and emerging opportunities.
• Use research insights to identify potential threats and opportunities for campaigns.
  
  

Internal And External Coordination

• Collaborate with internal teams and external stakeholders to ensure seamless execution of marketing initiatives.
  
  

Basic Graphic Design Skills

• Familiarity with basic graphic design tools like Capcut, Canva, or Adobe for creating visual content.
  
  

Content Direction and Development

• Provide direction for content across platforms, ensuring alignment with brand voice and objectives.
• Oversee content creation, optimization, and quality assurance for various platforms.
• Ensure content adheres to the nuances and best practices of CMS and social media platforms.
  
  

Project and People Management

• Supervise and delegate tasks to team members, ensuring timely delivery of high-quality outputs.
• Manage the unit lead and oversee task delegation to maintain smooth workflows.
• Provide mentorship and guidance to junior team members, fostering professional growth.
• Coordinate with external and internal stakeholders for seamless campaign execution.
  
  

Online Events Management

• Plan and execute online events to promote engagement and brand visibility.
• Oversee event content, technical aspects, and troubleshooting during live events.
• Permits Application and Compliance
• Process DTI and ASC permits for campaigns, ensuring compliance with regulatory requirements.
• Manage the documentation and submission process for content approvals.
• Required Skills and Qualifications:
• Education: Bachelors degree in Marketing, Communications, or a related field.
  
  

Experience

• 12 years of experience in digital marketing, campaign management, or content strategy.
• Leadership experience in pitch creation or campaign execution is a plus.