Strategic Campaigns & Growth Marketing Specialist

PurpleBug, Inc - Marketing Technology Company; Makati; On-site; PHP 900,000 - 2,100,000; Full time

Job description

Key Responsibilities

• Develop and execute marketing and campaign strategies aligned with client objectives and key performance indicators.
• Evaluate and refine strategies using insights from research and campaign performance data.
• Collaborate with cross-functional teams to integrate campaigns with broader marketing initiatives.
  
  

Key Responsibilities

Strategic Planning and Coordination (Campaign Production)

• Develop and execute marketing and campaign strategies aligned with client objectives and key performance indicators.
• Evaluate and refine strategies using insights from research and campaign performance data.
• Collaborate with cross-functional teams to integrate campaigns with broader marketing initiatives.
  
  

Pitch Development and Presentation

• Assist in the creation and development of strategic pitches that align with client goals and objectives.
• Utilize strategic thinking to brainstorm innovative ideas and craft tailored proposals.
• Delegate tasks effectively within the team to ensure all pitch components are completed on time.
• Coordinate cross-functional teams to gather necessary insights and resources for successful pitch execution.
• Lead and assist in pitch presentations, showcasing creative solutions and strategic recommendations.
• Mentor and guide the team to improve their pitch creation and presentation skills.
  
  

Social Media Management Oversight

• Handle and oversee the social media management activities of the unit, ensuring alignment with campaign goals.
• Conduct quality assurance of all social media deliverables, including pre- and post-production outputs.
• Provide support to the unit in community management efforts, ensuring proper implementation and audience engagement.
• Analyze competitor activities to identify opportunities and threats, preparing performance reports with actionable insights for improvement.
• Present insights and findings in a clear and actionable manner to stakeholders.
  
  

Quality Assurance and Oversight

• Oversee social media management and ensure proper execution by their unit.
• Conduct quality assurance checks from pre- to post-production, ensuring that deliverables meet brand and campaign standards.
• Assist team members in implementing community management strategies, ensuring timely and appropriate audience engagement.
• Review and optimize the quality of content and engagement metrics to drive continuous improvement.
• Understanding of Content Format and Platform (CMS, Social Media):
• Proficiency in content management systems (CMS) and various social media platforms, understanding their nuances and best practices.
  
  

Research and Analysis

• Perform deep dives into market trends, competitor activities, and emerging opportunities.
• Use research insights to identify potential threats and opportunities for campaigns.
  
  

Internal And External Coordination

• Collaborate with internal teams and external stakeholders to ensure seamless execution of marketing initiatives.
  
  

Basic Graphic Design Skills

• Familiarity with basic graphic design tools like Capcut, Canva, or Adobe for creating visual content.
  
  

Content Direction and Development

• Provide direction for content across platforms, ensuring alignment with brand voice and objectives.
• Oversee content creation, optimization, and quality assurance for various platforms.
• Ensure content adheres to the nuances and best practices of CMS and social media platforms.
  
  

Project and People Management

• Supervise and delegate tasks to team members, ensuring timely delivery of high-quality outputs.
• Manage the unit lead and oversee task delegation to maintain smooth workflows.
• Provide mentorship and guidance to junior team members, fostering professional growth.
• Coordinate with external and internal stakeholders for seamless campaign execution.
  
  

Online Events Management

• Plan and execute online events to promote engagement and brand visibility.
• Oversee event content, technical aspects, and troubleshooting during live events.
• Permits Application and Compliance
• Process DTI and ASC permits for campaigns, ensuring compliance with regulatory requirements.
• Manage the documentation and submission process for content approvals.
• Required Skills and Qualifications:
• Education: Bachelors degree in Marketing, Communications, or a related field.
  
  

Experience

• 12 years of experience in digital marketing, campaign management, or content strategy.
• Leadership experience in pitch creation or campaign execution is a plus.