Strategic Media Officer

Unilab, Inc.; Mandaluyong; On-site; PHP 420,000 - 540,000; Full time

Job summary

Unilab, Inc. is seeking a Marketing Media Planner to interpret audience data and competitive insights, developing channel plans aligned with brand objectives. The role involves coordinating planning discussions with brand teams and IMC partners to ensure strategy alignment.

You will support experimentation across media channels, monitor budgets, and conduct post-campaign reviews to optimize future performance. A 1–2 year background in media and strong analytic skills are preferred.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Media Studies, or a related field.
• At least 1-2 years of relevant experience in media, marketing, advertising, or campaign coordination.
• Basic knowledge of media planning, campaign management, analytics reporting, and digital media platforms.
• Familiarity with Microsoft Excel, PowerPoint, Google Analytics, Meta Ads, and reporting/dashboard tools is an advantage.
• Strong organizational and coordination skills.

Responsibilities

• Interprets audience data, customer journeys and competitive insights to generate actionable inputs for brand media planning.
• Develops channel recommendations and contributes to integrated media plans aligned with brand objectives.
• Analyzes campaign performance data and prepares post evaluation reports to inform future planning.
• Coordinates planning discussions with brand teams, agencies and IMC partners to ensure alignment of campaign strategies.
• Implements experimentation initiatives across media channels to test new formats and placements.
• Ensures campaigns follow planning timelines, governance standards and operational requirements.
• Assists in developing budget scenarios and tracking marketing investment against campaign performance.
• Conducts regular campaign performance reviews and recommends optimization actions across channels.

Skills

Organizational skills

Coordination skills

Analytical skills

Communication skills

Stakeholder management

Attention to detail

Deadline management

Education

Bachelor's degree in Marketing/Advertising/Communications/Business or related field

Tools

Microsoft Excel

PowerPoint

Google Analytics

Meta Ads

Job description

• Interprets audience data, customer journeys and competitive insights to generate actionable inputs for brand media planning.
• Develops channel recommendations and contributes to integrated media plans aligned with brand objectives.
• Analyzes campaign performance data and prepares post evaluation reports to inform future planning.
• Coordinates planning discussions with brand teams, agencies and IMC partners to ensure alignment of campaign strategies.

Role Overview

STRATEGIC & EFFECTIVE PLAN DEVELOPMENT

• Interprets audience data, customer journeys and competitive insights to generate actionable inputs for brand media planning.
• Develops channel recommendations and contributes to integrated media plans aligned with brand objectives.
• Analyzes campaign performance data and prepares post evaluation reports to inform future planning.
• Coordinates planning discussions with brand teams, agencies and IMC partners to ensure alignment of campaign strategies.

EXECUTIONAL EXCELLENCE

• Implements experimentation initiatives across media channels to test new formats and placements.
• Ensures campaigns follow planning timelines, governance standards and operational requirements.
• Assists in developing budget scenarios and tracking marketing investment against campaign performance.
• Conducts regular campaign performance reviews and recommends optimization actions across channels.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Media Studies, or a related field.At least 1-2 years of relevant experience in media, marketing, advertising, or campaign coordination.
• Basic knowledge of media planning, campaign management, analytics reporting, and digital media platforms.
• Familiarity with Microsoft Excel, PowerPoint, Google Analytics, Meta Ads, and reporting/dashboard tools is an advantage.
• Strong organizational and coordination skills.
• Good analytical, communication, and stakeholder management skills.
• Detail-oriented and able to manage multiple deliverables and deadlines effectively.
• Eager to learn and adapt to new media trends, tools, and campaign optimization practices.