Integrated Communications Manager

Our Clients; Makati; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Our Clients in Makati City is seeking a seasoned Brand Communications Manager to lead strategy, identity, and integrated campaigns across retail and digital channels. You will oversee corporate and consumer communications, collaborate with sales, operations, and HR, and ensure consistency of messaging and brand guidelines.

The ideal candidate has 5–7 years in brand/marketing communications with at least 3 in management, strong storytelling, media relations, and proficiency with analytics tools.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field.
• 5–7 years in brand/marketing communications; at least 3 years in a managerial role.
• Experience in retail, FMCG, or wholesale is strongly preferred; strong storytelling and media management are important.

Responsibilities

• Brand Strategy & Identity Management across channels and collateral.
• Plan and execute end-to-end retail and promotional campaigns.
• Manage Digital & Social media, content calendars, and ROI tracking.
• Draft corporate communications, press releases, and executive messaging.
• Create internal communications materials for alignment on milestones.
• Lead external agencies from briefing to quality control and budget tracking.
• Collaborate with Commercial, Sales, Operations, and HR to align initiatives.

Skills

Brand management

Strategic communications

Copywriting

Media relations

Digital analytics

Social media management

Cross-functional collaboration

MS Office

Canva

Adobe Suite

Bilingual English/Filipino

Education

Bachelor’s degree in Marketing/Communications/PR

Master’s degree or professional certificate preferred

Tools

Meta Business Suite

Google Analytics

MS Office

Canva

Adobe Suite

Job description

Location: Makati City

Work Setup: Onsite

Work Schedule: Monday to Friday

Employment Type: Regular, Full-time

Key Responsibilities:

• Brand Strategy & Identity Management: Develop, maintain, and enforce brand guidelines across all channels and marketing collateral to maintain brand consistency.
• Retail Marketing Campaigns: Plan and execute end-to-end integrated campaigns (ATL, BTL, digital) for store openings, seasonal promos, and commercial events to drive awareness and footfall.
• Digital & Social Media Management: Oversee website, email, and social media platforms, manage content calendars, track digital ROI, and foster community engagement.
• Corporate Communications & Public Relations: Draft press releases, executive messaging, and crisis communications while maintaining strong relationships with media and journalists.
• Internal Communications: Create employee bulletins, town hall materials, and internal announcements to keep teams aligned with company milestones.
• Agency & Vendor Management: Lead external creative, PR, and media agencies from briefing and production to quality control and budget tracking.
• Cross-Functional Collaboration: Partner with Commercial, Sales, Operations, and HR teams to align communication initiatives with business priorities and store activations.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field; a Master's degree or professional certificate is a plus.
• Experience: Minimum 5–7 years in brand/marketing communications or corporate affairs, with at least 3 years in a managerial role.
• Industry Background: Prior experience in retail, FMCG, or wholesale is strongly preferred; startup or pre-opening phase experience is advantageous.
• Communications Expertise: Strong storytelling, copywriting, and media management skills covering both corporate PR and retail activation.
• Technical & Digital Skills: Proficient in social analytics tools (Meta Business Suite, Google Analytics), MS Office, and basic design tools (Canva/Adobe Suite).
• Language Proficiency: Excellent written and verbal communication skills in both English and Filipino.