Category Strategy Lead — Trade & Shopper Marketing

HRTx Inc; Makati; Presencial; PHP 850.000 - 1.350.000; Jornada completa

Descripción de la vacante

HRTx Inc. in Makati is seeking a seasoned Category Management & Trade Marketing professional to drive retailer programs in FMCG/beverage sectors. You will develop category strategies, translate insights into in-store initiatives, and lead trade marketing campaigns across channels.

Collaboration with Sales and Marketing, data-driven decision making, and KPI tracking are essential. The role requires at least five years of relevant experience and a strong grasp of shopper behavior, category

Formación

• Bachelor's degree or higher in a related field.
• Minimum five years in Category/Trade/Shopper Marketing within FMCG/beverage.
• Strong understanding of category development, shopper behavior, retail operations, and channel management.
• Ability to analyze market, sales and trade data to formulate actionable recommendations.

Responsabilidades

• Develop category and shopper marketing strategies aligned with business objectives and insights.
• Convert insights into effective retail programs, merchandising strategies, and customer-focused selling propositions.
• Lead planning and execution of trade marketing initiatives including promotions, in-store activations, displays, and channel-specific programs.
• Monitor and evaluate trade marketing performance using data, KPI tracking, and post-implementation reviews.
• Collaborate with Sales, Marketing and other stakeholders to align strategies and drive growth with data-driven insights.

Conocimientos

Category Management

Trade Marketing

Shopper Marketing

Data Analysis

KPI Tracking

Educación

Bachelor's degree in Business Administration/Marketing/Management/Economics

Descripción del empleo

HRTx Inc. in Makati is seeking a seasoned Category Management & Trade Marketing professional to drive retailer programs in FMCG/beverage sectors. You will develop category strategies, translate insights into in-store initiatives, and lead trade marketing campaigns across channels.

Collaboration with Sales and Marketing, data-driven decision making, and KPI tracking are essential. The role requires at least five years of relevant experience and a strong grasp of shopper behavior, category