Category Manager (Manufacturing)

HRTx Inc; Makati; On-site; PHP 850,000 - 1,350,000; Full time

Job summary

HRTx Inc. in Makati is seeking a seasoned Category Management & Trade Marketing professional to drive retailer programs in FMCG/beverage sectors. You will develop category strategies, translate insights into in-store initiatives, and lead trade marketing campaigns across channels.

Collaboration with Sales and Marketing, data-driven decision making, and KPI tracking are essential. The role requires at least five years of relevant experience and a strong grasp of shopper behavior, category

Qualifications

• Bachelor's degree or higher in a related field.
• Minimum five years in Category/Trade/Shopper Marketing within FMCG/beverage.
• Strong understanding of category development, shopper behavior, retail operations, and channel management.
• Ability to analyze market, sales and trade data to formulate actionable recommendations.

Responsibilities

• Develop category and shopper marketing strategies aligned with business objectives and insights.
• Convert insights into effective retail programs, merchandising strategies, and customer-focused selling propositions.
• Lead planning and execution of trade marketing initiatives including promotions, in-store activations, displays, and channel-specific programs.
• Monitor and evaluate trade marketing performance using data, KPI tracking, and post-implementation reviews.
• Collaborate with Sales, Marketing and other stakeholders to align strategies and drive growth with data-driven insights.

Skills

Category Management

Trade Marketing

Shopper Marketing

Data Analysis

KPI Tracking

Education

Bachelor's degree in Business Administration/Marketing/Management/Economics

Job description

Work Setup: Monday to Friday (with a half-day work schedule on Saturdays)
Location: Makati
Industry: Manufacturing

Key Responsibilities

• Develop category and shopper marketing strategies that align with business objectives, consumer insights, and channel-specific opportunities.
• Convert shopper and market insights into effective retail programs, merchandising strategies, and customer-focused selling propositions.
• Lead the planning and execution of trade marketing initiatives, including promotional campaigns, in-store activations, displays, and channel-specific programs.
• Monitor and evaluate trade marketing performance through data analysis, KPI tracking, and post-implementation reviews to identify opportunities for optimization.
• Collaborate closely with Sales, Marketing, and other key stakeholders to align strategies, drive business growth, and support informed decision-making through data-driven insights.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, Economics, or a related field; a Master's degree is an advantage.
• Minimum of five (5) years of experience in Category Management, Trade Marketing, Shopper Marketing, or a related commercial function within the FMCG or beverage industry.
• Strong understanding of category development principles, shopper behavior, retail operations, and channel management.
• Proven ability to analyze market, sales, and trade performance data to develop actionable business recommendations.